Sony throws open doors to in-game advertising initiative

As the subject line indicates, Sony has opened up the PS3 to in-game advertisers. Many are expecting this move to ignite a battle between the three main advertisers that make their business off of in-game ads. The three big companies, Double Fusion, IGA, and AdScape, are able to strike deals with game publishers like EA or Ubisoft to get their junk into the PS3 games -- and, we expect, Home.

Don't worry, though. You won't get blasted by ads just yet -- this worry was one of the reasons why Sony wouldn't enter into an exclusive contract with one of the companies for advertising. A competitive model lets the companies play around with what works and what doesn't, "how to charge, what gamers will and will not put up with" and more. The article over at AdAge goes into the business and marketing side of the situation and really is a fascinating read for anyone who is in a related field.