Katzenberg: Video games hurting 'overall home video market'
by Alexander Sliwinski 
on Feb 27th 2008 5:30PM
Variety's video game blog
Cut Scene reports that during a conference call yesterday with analysts that DreamWorks Animation CEO and industry veteran, Jeffrey Katzenberg, partially blamed video games for the paltry performance of
Shrek the Third on DVD. Now, let's ignore for five seconds that the third
Shrek film was a soulless shell compared to the other installments and take note of a mega Hollywood player like Katzenberg joining the
chorus that video games are to blame for an industry's slumping sales.
Don't feel too bad for DreamWorks, it stands to gain a nice chunk of change from its licensing deal with Activision for games based on
Kung Fu Panda and the sequel to
Madagascar. There is also a second
Kung Fu Panda game slated for release in the fall tied to the DVD release. As much as there are mumblings of video games cutting into
other media's revenue,
Shrek the Third's DVD sales are easily blamed on it being a mediocre film -- but nowadays blaming video games is so much sexier.
