Infogrames' new CEO, David Gardner, believes subsidiary Atari's recovery lies in the online gaming space. GI.biz reports Gardner would like to move the financially pummeled company to secure server-based and free-to-play gaming. He believes the way people will want to play and buy their games is "networks centric."
Gardner would like to leverage the brands Atari holds and states that the future for the company in gaming is creating high quality games playing on servers where customers don't have to worry about configurations and performance issues. Pro tip: Something like that exists and it's called console gaming. GI.biz will publish its full interview with Gardner tomorrow where he'll discuss his plans (after the board obviously didn't like the last CEO's) on turning Atari's misfortunes around.
Reader Comments (9)
Posted: Mar 3rd 2008 9:40AM (Unverified) said
They try and try... poor Atari =(
Posted: Mar 3rd 2008 10:25AM (Unverified) said
like the ford motor company, Atari just won't die
Posted: Mar 3rd 2008 10:36AM (Unverified) said
Quick moneymaking tip: Put entire atari back catalog onto Wii.
Later steps: Add atari back catalog to gametap. Add later atari pc games to steam.
Sit back and watch the money come in.
then try and make some good games again...
Later steps: Add atari back catalog to gametap. Add later atari pc games to steam.
Sit back and watch the money come in.
then try and make some good games again...
Posted: Mar 3rd 2008 10:54AM wirikidor said
Love the woodgrain background for the atari logo. That took me back.
Posted: Mar 3rd 2008 11:19AM darkinchworm said
BE MIIIIINE
SISTER SALVAAATION
/sorry
SISTER SALVAAATION
/sorry
Posted: Mar 3rd 2008 12:18PM 343 Guilty Fart said
Wood paneled console CONFIRMED!
Posted: Mar 3rd 2008 12:47PM ThornedVenom said
"Gardner would like to move the financially pummeled company to secure server-based and free-to-play gaming"
Who's complaining with free games? Achmed the dead terrorist, that's who.
Who's complaining with free games? Achmed the dead terrorist, that's who.
Posted: Mar 3rd 2008 1:56PM hvnlysoldr said
Poor poor old yeller. I'd do it but I still got to dig graves for my other pets.
Posted: Mar 3rd 2008 3:27PM AoE said
I see a trend here. First Acclaim, now Atari... Once a formerly great developer falls from grace it's time to slum it in the micropayment MMO market, eh?
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