When Activision joins forces with Blizzard soon, the company won't just be looking to ride the wave of love for the World of Warcraft dev's IPs, they'll also be looking to draw on its experience. While speaking yesterday at the at the Morgan Stanley Technology Conference, Activision CEO Bobby Kotick said that he would use Blizzard's "institutional expertise" to bring the Guitar Hero franchise to the hundreds of thousands of game rooms in countries like China and Korea ... No, not exactly what we'd like to see Blizzard spend its time on either, but it's not our money.
Kotick also brought up the possibility of adding other instruments to the Guitar Hero franchise, and idea we'd humbly suggest he move from the "Good Thought" folder to the "You Have To Do This Or No One Will Play Your Game Anymore" folder.
Reader Comments (22)
Posted: Mar 5th 2008 11:15AM (Unverified) said
wow now they're going to drag Blizzard in on the destruction of the guitar hero franchise... bravo.
Posted: Mar 5th 2008 11:18AM (Unverified) said
Please! No more carpal tunnel syndrome! NO MORE!
Posted: Mar 5th 2008 11:21AM (Unverified) said
If they let people play Starcraft 2 with a terran/zerg/protoss themed guitar controller, then maybe they got something
Posted: Mar 5th 2008 11:21AM iofthestorm said
FUCK ACTIVISION!
Posted: Mar 5th 2008 11:35AM Lord Minogue said
I agree. There is no excuse to fill a $100 game that has a ridiculous profit margin with advertising for fast food restaurants.
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Posted: Mar 5th 2008 9:02PM iofthestorm said
Well, I don't really care about Guitar Hero honestly (more of a PC gamer) but if Activision effs up Blizzard I'm going to be incredibly pissed, because Blizzard is my favorite PC developer ever. Warcraft III still rocks, although I have been kind of mad at them for WoW since it pretty much guarantees there will be no Warcraft IV, at least not an RTS type game, and not before 2015.
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Posted: Mar 5th 2008 11:23AM (Unverified) said
According to it's 10-K, "The5" is in charge of distribution of the WOW franchise within the Asia region. Blizzard Corp really has nothing to do with it (except striking the deal with The5. I guess they will basically just forward the business deal on to The5?
Posted: Mar 5th 2008 11:27AM (Unverified) said
Zergling rush, kekeke.
But seriously, the death of blizzard begins.
But seriously, the death of blizzard begins.
Posted: Mar 5th 2008 12:07PM (Unverified) said
Ok really? This has nothing to do with Blizz. Please read Hack's comment as that is exactly what is going to happen. This is all going to be handled by the suits at blizzard, who frankly, atm don't have much else to do. Its not like blizz is going to help localize GH to china or something. Please stop thinking this is something its not. This is like asking your best friend to introduce you to the hot Asian girl he knows.
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Posted: Mar 5th 2008 12:21PM (Unverified) said
It's more about the kind of stuff that this symbolizes. Blizzard has put out amazing games because it focuses on the projects it wants to do for long periods of time. If Activision starts trying to tap Blizzard for their "institutional expertise" and whatever else in the future, then at some point it has to start taking away from the Blizzard standard of quality. I was exaggerating with my original post, but you have to know that there will be long term effects on the company when you have big changes like this.
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Posted: Mar 5th 2008 12:28PM (Unverified) said
But you negate your own argument by saying they "put out amazing games because it focuses on the projects it wants to do for long periods of time." Thats right. They do. It's not like the people who actually take all that time to MAKE the games are going to have anything to do with this. The guys from Blizz involved with this, again, are the suits. The lawyers, the marketing people, etc. NOT the designers, or the programmers, etc. How is this going to affect Blizz at all? The only thing that may even remotely come out of this is a slightly slower localization for a future blizz game because the company they use to distribute it in another country is busy with an activision game.
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Posted: Mar 5th 2008 12:49PM (Unverified) said
It doesn't negate my argument, my point is that if you take focus away from what they've been doing successfully for so long, then you're going to see consequences. If you think there will be no consequences, then you're kidding yourself. Like I said, it was an exaggeration to say that Blizzard was going to die, but the more Activision uses Blizzard to help push their own projects, the more thinly Blizzard's resources are going to be stretched.
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Posted: Mar 5th 2008 1:05PM (Unverified) said
I think my real point I am trying to get across here is your still exaggerating. This is the first time this has happened. Granted I do agree that if activision continues to tap Blizz to help them,it COULD have negative consequence, but have we seen any evidence that they will continue to do so? Your statements (at least to me, if I am reading too much into them, I apologize) seem to say that there is no other possibility BUT for Blizz to suffer quality if Activision continues to ask them for help. I am merely trying to get you to see that asking for Blizz's help 1 time doesn't mean they are going to strain Blizzards resources. And really even if they did strain Blizzards resources, they are going to be straining all the departments that have nothing to do with the actual game development. That, in turn, does not necessarily mean that they are going to suffer game quality because of it.
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Posted: Mar 5th 2008 1:09PM (Unverified) said
Also just a quick note and I am done here, but thank you for being the first person on any of these blogs I have ever seen to hold up a logical, non-childish stance on an issue and not end up resorting to the usual 5 year old responses I see on here. +10 for you. :)
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Posted: Mar 5th 2008 1:41PM (Unverified) said
Agreed, I am making the assumption that Activision will continue to use Blizzard like this, but I feel like that's appropriate. I just can't see Activision leaving Blizzard to do what it does best. Their track record for games is just way too good to leave alone; it seems to me that Activision will want to use them in many ways outside of business regarding suits like you said. This just tells me that Activision isn't afraid to use Blizzard's resources for other projects, and that increases the likeliness that they will continue to do so in the future, especially if they're successful with it. You're exactly right though, this is all pure speculation at this point.
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Posted: Mar 5th 2008 11:30AM (Unverified) said
So, World of Guitar Hero anyone?
Now with only small monthly WoGH subscription fee, you can take part in the world's first MMORG (Massively Multiplayer Online Rhythm Game). Imagine playing Aerosmith songs with thousands of other like-minded... nevermind. I'll stop now.
Now with only small monthly WoGH subscription fee, you can take part in the world's first MMORG (Massively Multiplayer Online Rhythm Game). Imagine playing Aerosmith songs with thousands of other like-minded... nevermind. I'll stop now.
Posted: Mar 5th 2008 11:34AM spin cycle said
whores
Posted: Mar 5th 2008 11:47AM heypaul said
Guitar Freaks and Beatmania were both huge in Asia, so all they'd have to do is see what Konami did and follow suit. Oh wait, they already did that.
Posted: Mar 5th 2008 12:45PM (Unverified) said
I think Blizzard needs to focus on getting StarCraft 2 on my computer. K thx...
Posted: Mar 9th 2008 10:13PM hvnlysoldr said
They'll sell it to the Starcraft players. Genius. They'll rule Korea.
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