Take-Two's Zelnick reiterates rejection of EA buyout
Take-Two Executive Chairman Strauss Zelnick continues to hold the line against EA's buyout offer, repeating once again the company still isn't interested. In a Q&A with The Hollywood Report, Zelnick believes that consolidation is likely to continue in the industry, but he would like Take-Two to remain an "independent company."
We'll have to wait and see if it's just lip service, but Zelnick actually says a few things that stray from the well-paved path we've seen from EA and (ever-increasingly) Activision. He finds pride in the progress made over the last 10 months since taking over the company and then commits the video game executive version of shock-and-awe by saying, "Does consolidation create better games for consumers? Does it create better careers for the creatives? Those questions are just as important. If all stakeholders aren't taken care of, then none of the stakeholders will benefit." If Take-Two survives what some analysts say is the inevitability of an EA buyout, and Zelnick sticks with that line of thinking, we may have to send him a Valentine's Day card next year. We'll have to find out if he prefers flowers or chocolates?
[Via GameDaily]
We'll have to wait and see if it's just lip service, but Zelnick actually says a few things that stray from the well-paved path we've seen from EA and (ever-increasingly) Activision. He finds pride in the progress made over the last 10 months since taking over the company and then commits the video game executive version of shock-and-awe by saying, "Does consolidation create better games for consumers? Does it create better careers for the creatives? Those questions are just as important. If all stakeholders aren't taken care of, then none of the stakeholders will benefit." If Take-Two survives what some analysts say is the inevitability of an EA buyout, and Zelnick sticks with that line of thinking, we may have to send him a Valentine's Day card next year. We'll have to find out if he prefers flowers or chocolates?
[Via GameDaily]





















(Page 1) Reader Comments
whether or not EA will still allow Take Two's creative freedom in their games and not relegate them to "Madden NFL" duty isn't necessarily a big concern for me (and neither is "omg they're gonna wreck GTA!"), but the lack of competition is.
If EA would rather not see their metascores plummet like they have been in the past few years, the answer isn't to buy every talented developer studio out there, but to allow the pressure of competition to make them a better publisher. Blizzivision is about to give EA a run for its money, so EA should step up to it, and not simply hide behind the wads of cash and sic T2 on them.
but then again, that's just my opinion.
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Zelnick has a pretty persuasive counter-argument to the shareholders. Take Two hasn't done a major GTA release in four years. Their crown jewel is getting great buzz on the current set of previews, and they could gross half a billion dollars this year on just this one title.
If EA is making a fair offer, then it will still be on the table in two months. But why should shareholders lock into a deal now when the company's stock could skyrocket at the end of April?
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Why aren't they commenting on Jack's ramblings to try and take Zelnick out of his position? I thought that little douche couldn't legally interact with the company without going through their lawyers first.
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I'm starting to regain faith in game development.
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http://youtube.com/watch?v=m75g_A731q0
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This whole buy-out business is crap in gaming. By the end of the year we're going to have 3 publishers because they're going to gobble everyone up. Not to mention EA would basically kill the 2k Sports series,which would basically leave Madden as the ONLY football game,so if you don't like Madden or the game sucks then oh well,no other game to chose from instead.
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