This week has seen numerous moments where Infogrames' new CEO David Gardner and Harrison, as the new Directeur Général Délégué, have said all the right things. Giving the appearance that Atari is a salvageable brand is great, but showing some profit is always a good first step.
Harrison: Atari is the best opportunity in the industry
by Alexander Sliwinski 
on Mar 6th 2008 7:00PM
21
This week has seen numerous moments where Infogrames' new CEO David Gardner and Harrison, as the new Directeur Général Délégué, have said all the right things. Giving the appearance that Atari is a salvageable brand is great, but showing some profit is always a good first step.
Reader Comments (21)
Posted: Mar 6th 2008 7:10PM FredFredrickson said
Well yeah - when you've hit rock bottom, you've got nowhere to go but up, right?
Reply
Posted: Mar 6th 2008 7:12PM Nick the Hero of Canton said
Atari is the best opportunity in the industry?
When did the second video game crash happen and where was I?
Reply
When did the second video game crash happen and where was I?
Posted: Mar 6th 2008 7:14PM Mr Khan said
I don't think its the best opportunity, but the raw talent is definitely there. Their latest beat-'em-ups on Wii were pretty good (DBZ BT 2 & 3, and Godzilla: Monsters Unleashed)
Atari's got potential, they just need excellent management to knock themselves into shape. Whether Mr. Harrison is up to the task remains to be seen, but it'll be a fun ride either way
Reply
Atari's got potential, they just need excellent management to knock themselves into shape. Whether Mr. Harrison is up to the task remains to be seen, but it'll be a fun ride either way
Posted: Mar 6th 2008 7:27PM In A World said
Marge: It's awfully small...
Lionel: I'd say it's awfully -- cozy!
Marge: That's dilapidated.
Lionel: Rustic!
Marge: That house is on fire!
Lionel: Motivated seller!
Posted: Mar 6th 2008 7:41PM (Unverified) said
Its clear. Atari wants to switch their focus to causal, social games because thats whats hot now thanks to the Wii. Like Harrison has said, hes been beating the drum of social gaming for a long time now but now its actually stuck because of the Wii.
In other words, expect next year to be shovelware central thanks to Atari.
Reply
In other words, expect next year to be shovelware central thanks to Atari.
Posted: Mar 6th 2008 8:28PM ThornedVenom said
I wish them the best of luck: at least it's nice to see that Atari is taking action to get out of their hellhole.
I just think that they need more creative games with appealing marketable features (like that Alone in the Dark sticky-tape demo was more than enough to create interest), from more creative game designers. But on the other hand, whilst creativity is the healthiest way to go, it doesn't ensure commercial success as EA is the living proof of it (Activision becoming a troll as well).
Reply
I just think that they need more creative games with appealing marketable features (like that Alone in the Dark sticky-tape demo was more than enough to create interest), from more creative game designers. But on the other hand, whilst creativity is the healthiest way to go, it doesn't ensure commercial success as EA is the living proof of it (Activision becoming a troll as well).
Posted: Mar 6th 2008 10:27PM (Unverified) said
His comment is completely sincere. Remember, in corporate speak, "opportunity" means "problem."
Reply
Posted: Mar 7th 2008 12:05AM (Unverified) said
Atari is better off with Nolan B trashing everyone and waiting for the next gaming dark age
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Posted: Mar 7th 2008 12:15AM dr steve brule said
despite all my rage i am still just a rat in a cage.
Reply
Posted: Mar 7th 2008 12:17AM ThornedVenom said
Turn the page or get off the stage.
(sorry, I was desperate to continue your rhyme)
Reply
(sorry, I was desperate to continue your rhyme)
Posted: Mar 7th 2008 5:11AM (Unverified) said
Does the words "Titanium Cohonés" mean anything?
Reply
Posted: Mar 12th 2008 6:17PM hvnlysoldr said
Perhaps he's a super saiyijin who seeks life threatening situations so he can come back stronger than ever.
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