No in-game ads in Starcraft 2

by Justin McElroy on Mar 7th 2008 9:00AM

When Bobby Kotick was discussing Guitar Hero expansion and the possibility of a Call of Duty MMO at the Morgan Stanley Technology Conference last week, he also brought up a much less appetizing prospect: in-game advertising in StarCraft 2. ... Shh, if you're very quiet, you can hear fanboy hearts all over the world shattering and being replaced by churning, white-hot fury.

As much as we enjoy that sound, Blizzard has swooped in to explain that fans have nothing to be worried about, telling Blizzplanet, "We have no plans to have in-game advertising in StarCraft II. We believe Bobby was actually referring to Battle.net, which has always included ads." ... Well, thank the Overmind for that.

Source

Tags: activision, blizzard, bobby-kotick, call-of-duty-mmo, guitar-hero, PC, starcraft-2

Reader Comments (45)

*Wildly Applauds the Idiocracy Reference*

beat me to it! THE THIRST MUTILATOR!!!!!

Welcome to Costco... I Love You

Favorite quote FTW

"Plants don't need water, plants need brawndo, it's what plants crave, it's got electrolytes"

Such a criminally underrated movie

You like money too? We should hang out.

Wow! People actually like that movie? I thought the only good thing about that movie was that it made its audience the butt of the joke (i.e. if you like the movie, you are what's wrong with society).

I enjoyed that movie a lot. If you think I'm an idiot beacuse I liked it, perhaps you should look in a mirror.

Go away, batin'!

"Why come no tattoo?"

"Ah, don't worry dude a lot of tarded people go on to lead real kick ass lives. My first wife was tarded, now she's a pilot."

Such a great movie...Thanks for the quote tree above. =)

I had nightmares about that movie because I realized the opening sequence is so goddamn accurate it's not funny.

Brawndo's great and all (I mean, it's got Electrolytes) but it's still no Slurm.

Seriously though, what could they possibly advertise in a game like Starcraft without making the integration look totally forced? Obviously they're making the right decision here.

But Brawndo's ... got electrolytes!

They could Advertise Winchester or Browning.

You know... Guns.

The Queen of Blades trusts only Venus for her shaving needs.

So uh... Blizzard.... You wanna give us some real news... Like I don't know... When will my life end? (Translate as release date of Starcraft 2)

The problem with reporting news is that you're kind of limited with what news there actually is.

Heh, when has Blizzard EVER given a release date? They're always of the philosophy that "we'll release it when it's good and ready."

And as much as I hate to wait, I'm glad Blizzard has that integrity. They never release a game (can't comment on WoW cuz I don't play it) that is not polished to perfection.

Right now, I'm more concerned when they're going to unveil the Zerg. Unfortunately, I fell like they're going to wait for E3 in July for that.

Ummm Thats why I kinda of asked Blizzard for news not Joystiq... I trust Joystiq to report it once Blizzard announces it so I kinda went to the source....

And Sugar Daddy... Yes I know and love Blizzard for their integrity and quality but that doesn't mean I don't want the game any less.. I want it now but I'm willing to wait... I just kinda wanna get my affairs in order before it comes out...

@Intentless: Heh, true that. I'd wager they're pushing for a November/December of this year release, which means that it will probably end up coming out in February of next year.

But that's just a guess based on the fact that most game companies want to have their game out during the holiday shopping season, and also that Blizzard tends not to announce a game too far before its release.

So you better have your affairs in order because Gears of War 2 will be rolling out around the same time. ;)

No offense but I'm not exactly..... Excited for Gears 2... 1 was alright (Online was atrocious by my standards... Like 40 leaps back...)

I see myself playing lots of Halo 3, COD4 and potentially Vegas 2 for the remainder of the year and going into the next... I might get gears to play the single player co op.... But unless they really "gear" up the multiplayer I don't think I'll be getting it...

Latest rumor is the Vivendo CEO is claiming July/August. Either way, next Monday (March 10th) we'll likely see the Zerg for the first time, and may receive significant news. Stay tuned!

YAYYY!!!!!! I have all next week off from work... I'll be surfin the web for those updates!!

@SugarDaddy

You're way too optimistic. If it was only delayed 3 months, it would be a record. I would be hella suprized if it came out before summer 09.

"The problem with reporting news is that you're kind of limited with what news there actually is."

Not necessarily. You could always go the Fox route and just make it up!

NEWSFLASH: Starcraft 2 features user scripting sex scenes between the Protoss and Zerg. Naughty film at 11.

I'll be there with Kleenex.

idiocracy sucks, a reference to that movie is scraping the bottom of a shallow barrel

You friend have stated an opinion. Thank you for you submission have a nice day...

Every article I see on IGA keeps talking about how great the publishers think they are, how happy the advertisers are, etc. WTF, can't anyone just point out how damned stupid the idea is and how much backlash it'll create?

Of course, if the games are free and they want to have IGA, I'm cool with that.

It's a sad day for gaming when ingame advertising is expected to be the norm, and that the fact that a game is going to be ad-free is worthy of headlines.

This is actually a follow up to previous rumors circulating the net that the game WOULD have in game adverts.

So weird, I just saw that movie yesterday as part of my weekly college club movie.

Very obscure reference, I don't even think it was released in theaters.

Oh and as much as people joke about in-game advertisements in games like Warcraft/Starcraft, I don't think gamers or developers will allow the publishers to put ads in places where it wouldn't belong. I don't think there will be Coca-Cola ads in the Assassin's Creed sequel.

It was a commercial flop, but is slowly becoming a pass-it-on-to-your-neighbors hit.

Kinda like a move by the same guy, I think it's called "Office Space." Ever hear of it?

I don't think the developers have ANY control over what the publishers deem to put in the game as far as in game ads goes.

UNACCEPTABLE!

wait wrong drink

Excuse me, wtf is he thinking running his mouth off like that? ALL NEWS IS GOOD NEWS DHURR

HA! Kotnick pwned by Blizzard!

Yes, WiNG I am familiar with the work of Mike Judge.

However, what distinguishes this movie from Office Space is that Fox TRIED to keep it out of theaters. They didn't like the anti-corporate message of the film(and I'm sure they weren't happy with the way it made fun of Fox News), so they only released it in 125 theaters because of contract obligations.
http://en.wikipedia.org/wiki/Idiocracy#Release_issues

This is opposed to Office Space, which just bombed in theaters. http://the-numbers.com/movies/1999/OFFIC.php

http://brawndo.com/

Someone at my work ordered a case for a laugh.

It's good to hear their wont be in game ads, advertising can gargle my pouch.

They figured since Koreans are going to be playing this on nation wide broadcast TV that the rights to ads would get ridiculously complicated.

Your children are now the custody of Carl's Jr.

"Brought to you by Carls Jr."

"WHY DO YOU KEEP SAYING THAT?!?"

"cuz they pay me every time i do - if you's so smart why din't you know that"

AHAHAHAHA LOVE THAT MOVIE - SO TERRIBLE.

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No in-game ads in Starcraft 2

Reader Comments (45)

Posted: Mar 7th 2008 9:04AM (Unverified) said

Posted: Mar 7th 2008 9:31AM QueefMachine said

Posted: Mar 7th 2008 10:18AM Rax Dakkar said

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Posted: Mar 7th 2008 9:22AM Crono141 said

Posted: Mar 7th 2008 9:25AM borland502 said

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Posted: Mar 7th 2008 9:18AM Hyams said

Posted: Mar 7th 2008 9:20AM SugarDaddy said

Posted: Mar 7th 2008 9:20AM (Unverified) said

Posted: Mar 7th 2008 9:21AM (Unverified) said

Posted: Mar 7th 2008 9:22AM (Unverified) said

Posted: Mar 7th 2008 9:26AM SugarDaddy said

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Posted: Mar 7th 2008 9:21AM baby sea tuna said

Posted: Mar 7th 2008 9:23AM Crono141 said

Posted: Mar 7th 2008 1:20PM DonaldMick said

Posted: Mar 7th 2008 9:35AM (Unverified) said

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Posted: Mar 7th 2008 9:57AM ThornedVenom said

Posted: Mar 7th 2008 10:54AM Crono141 said

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Posted: Mar 7th 2008 11:18AM Crono141 said

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