My first task upon entering the Austin Convention Center was ... well, it was to challenge the Labyrinth of Press Registration (instead of a minotaur at the end, there is a nice-but-flustered volunteer). But after that! I went for the swag bag. I just wasn't carrying enough stuff! It's stuff. How could I resist?
SXSW Interactive is not strictly about video games, and the free stuff in this bag is similarly focused on interactive technology in general. Microsoft is promoting their Flash-like Silverlight browser plugin, Opera's pushing, uh, Opera (via koozie!) and Fuze is putting their marketing effort behind their thirst-quenching technology. By far the most enjoyable bit of swag was Adobe's ad-filled fortune cookies. Or, as I like to call them, breakfast. I am literally a consumer of their ad material!
I laid out everything that wasn't an advertising flier and took pictures to provide you with the immersive SXSW swag bag experience. Check our gallery and imagine what it must feel like to have things from a convention!
