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SXSW08: Booth Hero

by JC Fletcher { Mar 9th 2008 at 11:00AM }


What's better for attracting people to your booth than a fake guitar? Apparently nothing! Walking around SXSW's ScreenBurn Arcade, I began to notice that I was seeing a lot of Guitar Hero III and Rock Band setups. The guitars and drums are a lot showier than most game controllers, and are thus a lot better at getting attention than other games. I understood the power of these two games.

But that doesn't mean I didn't find it a little weird that groups who had basically nothing to do with Guitar Hero III or Rock Band were featuring it at their booths. I was also amused by the number of booths that featured guitar games, compared to the total number of booths in the ScreenBurn Arcade. It almost seemed like these two games outnumbered not-music games.

Gallery: SXSW guitar games

Tags: activision, ea, guitar-hero-iii, harmonix, neversoft, rock-band, sxsw, sxsw08

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