SXSW08: Booth Hero
by JC Fletcher 
on Mar 9th 2008 11:00AM
What's better for attracting people to your booth than a fake guitar? Apparently nothing! Walking around
SXSW's ScreenBurn Arcade, I began to notice that I was seeing a
lot of
Guitar Hero III and
Rock Band setups. The guitars and drums are a lot showier than most game controllers, and are thus a lot better at getting attention than other games. I
understood the power of these two games.
But that doesn't mean I didn't find it a little weird that groups who had basically nothing to do with
Guitar Hero III or
Rock Band were featuring it at their booths. I was also amused by the number of booths that featured guitar games, compared to the total number of booths in the ScreenBurn Arcade. It almost seemed like these two games outnumbered
not-music games.
