NPD's latest report, Entertainment Trends in America, reveals that hardcore gamers spent most of their entertainment budgets on non-gaming things. GameDaily reports that of the 10,000 US consumer sample, the data showed that in the last six months 58% of hardcore gamers (defined as someone who plays daily or several times a week) bought a DVD, 46% purchased a CD, and only 43% purchased a game for a console.
The NPD data also shows that consumer spending on music fell 10% and DVD revenues remained flat in the last year; similar data was recently reported in the UK. The most dramatic shift was a 41% increase in retail spending among teens in gaming and a 45% drop in music sales. But, just like the UK data, NPD doesn't have access to systems like iTunes or Xbox Live, which would further complicate the reported data.
Reader Comments (51)
Posted: Mar 13th 2008 12:30PM Dralthi said
I haven't purchased a DVD since I joined NetFlix over a year ago! That's probably why DVD revenues were flat.
What's the point? DVD's that I've purchased I only watch once or twice and then they just sit on my shelf.
It just doesn't make sense to buy DVD's anymore unless you are a serious fanboy of a particular movie and need to watch it 20 times a month.
And with NetFlix and similar companies doing digital distribution rentals in the near future you can forget about the DVD acronym all together.
What's the point? DVD's that I've purchased I only watch once or twice and then they just sit on my shelf.
It just doesn't make sense to buy DVD's anymore unless you are a serious fanboy of a particular movie and need to watch it 20 times a month.
And with NetFlix and similar companies doing digital distribution rentals in the near future you can forget about the DVD acronym all together.
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