Brain fitness software market is very fit
by Kyle Orland 
{ Mar 12th 2008 at 12:30PM }
Say what you will about Nintendo, they know how to create new market segments. Case in point, the SmartBrains "State of the Brain Fitness Software Market 2008 report" which cites the Nintendo's Brain Age games as a key driver in growing the brain fitness software market to a $225 million industry, up 125% since 2005.Though Brain Age games dominate the $80 million consumer segment of the market, the game has also been a key inspiration to the 20 companies that create similar brain training tools for everything from sports teams to the military. The various brain training products have been used in over 400 elder care facilities and five successful randomized clinical trials. One product even gained FDA approval for use in stroke rehabilitation. We just hope those stroke patients don't have an accent.
[Via BoingBoing]
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Reader Comments (Page 1 of 1)
Jhongerkong @ Mar 12th 2008 12:37PM
That pictures gonna give me nightmares.
Shagittarius @ Mar 12th 2008 12:41PM
I would like to eat it with a side a fava beans. THSSSTHSSSSSSSTHSSSSSS
Co @ Mar 12th 2008 12:47PM
Meanwhile Microsoft readys their next FPS for 360....
Sorry I had to!
Shagittarius @ Mar 12th 2008 12:51PM
Don't act like you play these games co, i know you don't have a brain.
Co @ Mar 12th 2008 1:03PM
ZING!
ThornedVenom (Harley Quinn Defense Force) @ Mar 12th 2008 12:59PM
Yes, run little brain! Don't let those zombies catch you in the mall!
matt @ Mar 12th 2008 1:10PM
hooray for zombie references!
scaught @ Mar 12th 2008 1:28PM
My wife usually accuses me of thinking with my cock. I am glad there wasn't a picture of that on this page.
hvnlysoldr @ Mar 29th 2008 1:39AM
I feel that this is at odds at the mild to non-success of other DS brain games. However since those other segments aren't DS games I don't have to fear about that.