If Euro Xbox boss Chris Lewis is to be believed, a dramatic consumer shift to digitally distributed media is due to occur "sooner than any of us think." With talks of an Xbox 360 Blu-ray add-on now muted, the manufacturer appears to be distancing itself from the Sony-backed high-def format. "Going forwards, digital downloads is really where it's at," Lewis told GamesIndustry.Biz. "More and more people's ongoing and ever-increasing downloading of music and movies is becoming the de facto. I think that's going to happen in very short order; people want to consume that way."
We definitely don't want to consume anything past its sell-by date either, as Lewis suggested we'll "look back wistfully at shiny discs as something that was somewhat a historic phenomenon in a way that we kind of think about vinyl or VCRs today." Though we don't outright disagree with Microsoft's same ol' song and dance, predicting a large change within the "next 12-18 months" seems overly optimistic. DVD doesn't look to be going anywhere soon, and neither does the sales traction granted to the PS3 by Blu-ray's recent victory.














(Page 1) Reader Comments
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BluRay disc reminds me of those MP3 compatable Discmans with 3 minute anti-skip that Sony tried to combat early iPods with. At some point you just gotta give it up.
There will be a market for discs for a long time to come. Blu-Ray is only now starting to get traction, but it will explode around the holidays now that there is only one HD format.
MS is just saying this to try to downplay the pretty significant victory that Blu-Ray handed Sony. If MS would smart they'd release a Blu-Ray player ASAP to try to blunt a "But the PS3 can play HD discs, the 360 can't!" talking point, rather than pretending HD discs are already outdated when they are only just getting started.
For what it's worth - this is coming from someone who is a fan of both the 360 and HD DVD.
The only time I buy MP3s is if I need a particular song and don't actually like the band or can't find them on CD anymore. It's great to have that option, but discs are still superior while costing about the same as downloads.
Same with movies and TV shows, if it was way cheaper and DRM-free, then I'd probably buy stuff as downloads that I only rent now. The stuff that I do buy (on disc) are the movies that I really love like Star Wars and LotR, and in those cases I want the best possible quality.
Sorry, but I like to be able to buy a physical media that I can sell back if I get bored of the game. I also like to be able to rent games. I even like to borrow my friend's games from time to time.
Also, the only way to get DTS hd MA is through a blu-ray disc (since hd-dvd is dead). Digital downloads are also jsut encodes. Blu ray still offers better quality sounds and video over a digital download. If I want to own my favorite movie of all time (terminator 2), I want to watch it over and over again with the best quality audio and video. a 24 hour rental over xbl does not allow this while a high quality blu-ray version does (although the current T2 version released on blu-ray is crap but hopefully there will be a re-release once T4 comes out, but thats another issue).
Lets not mention older and more casual folks who cant even operate the xbl marketplace or other digital distribution mediums. And theres more of these people out there then there are of those who know how.
Physical media will never die. The only way it will die is if DRM is removed, storage capacity somehow becomes a complete non-issue, digital downloads offer the same and more of a selection then the physical media, its cheaper, and the quality is the same as whats found on a disc. Very unlikely. Its gonna be at least 100 years before that happen, if it even can/will. Im just tired of all the people claiming digital downloads are the futre, because they are not. 10 years from now, people will still be buying blu-ray and dvds just starting to die off.
100 years? you're fucking crazy.
3 years ago a terabyte was pretty much unheard of in a single drive.
7-8 years ago a gigahertz processor was a pipe dream, and 12 years ago you were paying $300 for 4 MB of ram.
Just because you are afraid of the big bad movie companies not letting you redownload your purchased content doesn't mean the rest of the world is going to be wanting to hoard all that easily damaged physical media.
I'll bet you bury your savings in mason jars in your back yard too because the evil banks only give you a piece of paper with a number on it instead of actual dollars.
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Marathon Microsoft...NOT a sprint.
Maybe Microsoft is planning on releasing 1TB drives for only $1000... lol
Besides that, most ISP cap your limit per month.
Residential
256kbps = 10gb/month (Not for gaming lol)
5mbps = 60gb/month ($30/month = Majority of people)
10mbps = 100gb/month ($60/month)
25mbps = 150gb/month ($93/month)
Regardless, with a full 8mpbs connection on a newsgroup server, it still takes me 6 hours to download a full 20gb blu-ray disc rip. Most people won't see 1MB/sec, so to solve this, the movies downloaded from XBL are encoded and extremely low bitrate.
Essentially, they're psuedo HD and a waste of extra money over the regular 480p version.
DVD and Blu-ray are not going anywhere for another 5-10 years. Microsoft knows that, and the movie studios know that.
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All recent big Blu-Ray releases (including Spiderman 3) use VC-1.
Remember, when the first batch of discs came out and HD-DVD was hailed as having the higher video quality on the comparisons? It's because the early Blu-Rays used MPEG-2, and the early HD-DVDs used VC-1.
Now most are using mpeg4 because its better. The best PQ blu ray releases early on were Mpeg2 however, Some of them were just rushed so it gave the impression Mpeg2 sucked.
Copa, you are wrong. The ONLY movie studio currently releasing on Blu-ray that uses VC-1 is Warner Bros.
All of the other currently releasing Blu-ray studios, Buena Vista, Sony Pictures, Fox use AVC exclusively.
Do you even HAVE a Blu-ray player/PS3? If you did, you would know that movies encoded on VC-1 have a grainy, dull blurry look around the edges. AVC is a codec designed from the ground up for HD media.
VC-1 was a half assed attempt by Microsoft using a dressed up Windows Media 9.
Please, do not post FUD. It only makes you look stupid.
But yeah, unless MS somehow ninja's a 50 mb connection to everyones house, digital distribution isn't going to get off the ground as viable for movies.
It works for audio, because audio has a very small file size. Downloads are measured in minutes and seconds. Movies have downloads measured in quarter hours.
For DD to be viable, everyone needs excruciatingly huge HDDs in addition to excruciatingly fast internet connections, AND come with an easily transferable medium (like, large flash drives), and be drm free.
The music industry has seen the wisdom of DRM free files, its time for the movie industry to follow suit.
Thats the digital distribution the big corps are dreaming about, not just the sell them a disk model thats used now.
I realize that once the movie has DLL'd about a quarter of the way it's playable, but then the issue of only a 20gig HDD comes into play.
The real thing that MS will need to work-around is the small, over-priced HDDs and the relatively slow internet connection speeds as compared to the rest of the world. I suppose I could just buy a T1 or two and run directly to my 360....but that would inevitably be a major waste of my finances. I don't consider myself to be a fanboy of any particular system/genre/brand or anything. I just use what I want, and right now a brand new PS3 is looking mighty fine.
Maybe just one more price-drop though...come on Sony..give me a new 60GB for around $350-399..plz?
Sure, they're going to try DAMN hard to stop it by doing everything from instituting draconian, anti-consumer DRM to even lobbying and making deals to keep our crappy internet lines in the dark ages...
...but people said that about MP3s some 8-10 years or so ago, too.
Technology will continue to improve and people will keep finding a way to get what they want, legally or otherwise. The full might of the music industry failed to stop MP3s. The movie industry is equally destined to failure.
That said, there will always be a market for people wanting to own a physical disc. I imagine there'll be a scalable standard disc format within the next 15 years, too, so we don't have to keep buying new players every time there's a technology upgrade.
I can't see paying full price for DLing a large game to then have to spend another 180 or something just to store it.
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You really should have made it like the PS3s, nice and upgradeable, instead of buying your proprietary 120gb HDD for $180 when you could get a larger 2.5" HDD for that price.
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Sony said this was a marathon, they took their lumps and now they are yet again going to come out on top thanks to THINKING AHEAD and not short-term.
Once prices come down a bit more...and capacities grow, I will replace my 60GB HDD and I DONT have to pay Microsoft to do it. I can choose whatever HDD I want.
I'm an average Joe, and I stuck a 160GB hard disk in my PS3. Even tells me what to do in the PS3 instruction manual.
But anyway, have fun with that proprietary hard disk of yours.
If you come here and regularly comment in Joystiq,
Then you're not the average joe.
This isn't 1995 - people are more informed and more inclined to try open up their electronic hardware and upgrade things.
Funny, I remember an interview with Mr. Gates back in early 2005, in it he flat out said that this will be the last generation of physical media...so this is a BIG battle that we cannot afford to loose.
Well Bill, you lost...and thankfully Microsoft failed yet again at another monopoly and consumers are better off for it. There was a REASON that every single CE company aside from Toshiba went AGAINST Microsoft.
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Nobody has won or lost yet, and to claim otherwise is just throwing out the flamebait without pretending otherwise.
Ironic is it not? Had Toshiba/Microsoft won the HD War, you would have Microsoft controlling ALL movie studios codecs (VC-1) and Microsoft controlling ALL interactive features (HDi)
Where as now we have Sony, Panasonic, Samsung, Pioneer and a Codec that was designed for HD media along with the soon to be used Java that was designed for HD media.
Choice? You would have had none had Microsoft won.
And he's totally right!
/sarcasm
Because Microsoft has a great track record when it comes to monopoly on technology, right?
The Blu-Ray profile thing is a mess, but as for different codecs, as long as they all play in the same player, does it really matter? In fact, isn't it a -good- thing? Warner licensed VC-1, and doesn't want to pay the MPEG group? Fine, they don't have to.
Industry standards are good things, they're not the path to an evil monopoly like some people seem to think. Now manufacturers can compete on the players themselves, and customers don't have to invest twice in players just so they can watch any HD movie that comes out.
"My way to download is the best!"
'No! MY way to download is the best!'
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lol
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