In-game advertising. Just saying the words invoke anger to Bruce Banner proportions for some gamers. Today EA
announced a two-year extension you should probably go shopping for purple shorts.
Bringing advertising to such EA hits as Burnout
, NBA Live
to the Xbox 360 and PC means that Microsoft owned in-game ad
firm Massive and EA will continue to mask our gaming worlds with ads marketed for 18 to 34 year-old males. Gamers from other consoles shouldn't consider themselves lucky though, soon enough Xbox 360 owners will be able to download the Burger King Whopper Launcher in Army of Two
for a mere 250 MS Points*!
*Oh, I hope that joke doesn't come back to bite us.