EA, Massive extend in-game ad deal through next two years

It's shit like this that makes me pray for another 1982 and a complete collapse of the videogame market.

I pay full retail for the game and then I'm bombarded with Mountain Dew ads?

In-game ads dont bother me at all. They actually ad to the realism of football, racing and those types of games. As far as influencing me to buy anything, yeah never happen.

Yea that age range that they are advertising too will have some of the most gulliable people you will ever com across and that is why this will actually work.


OH EA SUCKS! BTW!

I've never been directly opposed to in game ads, especially when they are used in a traditional setting within the game. Driving a city with ads on billboards isn't a terribly painful thing to endure. Random logos cluttering up menus and loading screens is a separate issue though, and becomes an annoyance.

I think a big part of the issue for me is these ads been crammed in games for profit and the players don't get a break because of it. Publishers are making more money through advertising and yet we still get charged increasing prices for the games. I know games are getting much more expensive to develop, but you'd think that advertising would allow for a little more variation when it comes to game prices. In other settings, such as websites, submitting to ads means services come free and removing the ads requires a subscription fee. In the game world we are paying for the system, the game, and (in some cases) the online service already.

Yeah, at least so far these ads have been done tastefully. I can't say I've ever come across one in a game where I just thought it stood out and/or ruined the experience. They're usually done on billboards in a city, or panels in a sports arena. I would almost expect to see these things with fake brands on them if they weren't selling them out to advertisers as they should be there anyway to add to the realism.

If anything was ever done like the image appended to this article then it would become a problem, but thusfar I haven't seen that.

As far not seeing any pricebreak for it on the consumer end, yeah it'd be nice but I'd say that with a hefty inflation rate and skyrocketing developement costs we're pretty fortunate that game prices have remained pretty much constant over the past 20 years. Adjusted for inflation, I think we're seeing huge price breaks.

I didn't think it would bother me either, but D@mn just looking @ that pic already looks like it would SUCK!

Also, If there's in game ads, the game should cost allot less!!!

PS EA SUCKS!
I'm Out Lata Fools

I think something we're all missing here is the use of the phrase "dynamic ads". While we can't confirm this, I assume this means that we'll be getting forced "updates" which include downloads of new ads to shell into games. Thus, we'll be forced to waste our resources (money spent on Internet connection for the download process and time spent on downloading) to support this.

You all talk about adding to the "realism" of having ads shoved down our throats in other areas by having it present in our games. That's quite an interesting reflection of the state of entertainment and art. It's kind of sad when people yearn for more commercialization.

I don't like ads in games, period. EA really needs to cut back on this.

As far as Madden though, and other Arena sports games they aren't half bad. Only because the real environment of the stadium has some ads around, so it re-creates the stadium to be what it actually is. Though EA will most likely take this way overboard, adding way too many and try to put them in other games as well that shouldn't have any.

If they're managing and providing the servers you play on, then fine, it's there bandwidth. But if it's a dedicated server that Joe Blow is running (which in turn increases the purpose and popularity of there game, thus doing the developer a favor), then i have a problem with it.

I would rather have a real ad then a fake ad in a arena.

I would also rather have a real ad in a city based game. Half the time these ads are there anyways but their fake. Few companies are actually creative enough to come up with funny fake ads.

And there is nothing more annoying to me then having fake (funny or otherwise) ads in NASCAR games.

The problem with in-game advertising isn't that it exists.
The problem is that they are increasing revenue by hurting our experience and NOT PASSING ON THOSE SAVINGS TO US.
I wouldn't give two craps if my AK-47 has a Pepsi logo on it if games were $10, $20, $30 cheaper.

I don't buy games that do this. Last Need for Speed and Burnout.. PASS. I didn't miss anything either.

Expect ads between level loads in the future.. mark my words. Give them an inch they'll take a mile. (we're up to 4-6 mins with TV ads now if you hadn't noticed)

I'm sure they'll pass the savings on to the consumer, right? EA are really nice like that.

I remember playing Ghost Recon (2 I think) and noticing a ad. It was nicely integrated and I wouldn't of even noticed it if I wasn't already looking at the scenery during a break in the action. I didn't think much of it until I saw a commercial of it a week later on TV for Discovery's shark week. That made it for me. It made the realism so much more intense.

As long as it's done well and tastefully, have at it!

As long as the price of the games goes down I'm all for it, but as that won't happen, I rest my case.

this sux
a lot really

Adds in many games are unrealistically lighted. They glow in the dark, are not dimmed by particle effects, and are pristine in a war torn environment. In games like guitar hero, where camera angles are scripted, the add is front and center more often then the singer. It's ruining the industry, and driving a wedge between me and games that I would otherwise love.

I really only have one thing to say, seeing as if the Ads fit then I'm OK with it..

BUT

This is why EA wants the GTA series.. Think of all that Billboard Real Estate..

I don't ride the EA hate bus but since I don't have 360 or a game playing PC it doesn't affect me anyway.