Mega-chain Best Buy is sending $50 gift cards to customers who bought HD DVD players or attachments from its US stores prior to Feb. 23 (coincidentally, for our readership, the date Microsoft declared the format dead to the company). CNN reports most customers won't have to do a thing to receive the card as they'll be identified through the Reward Zone program, service plans or online purchases. If you're a customer who won't be identified in this manner, just grab a receipt (you do keep those, right?) or provide your credit card info to the company for proof of purchase. Gift cards will be sent out by May 1.

Circuit City provided a similar deal earlier this month to recent HD DVD adopters by allowing them to return the product if it had been purchased within 90 days. Both Best Buy and Circuit City's online trade-in programs (run by the same company) will allow you to unload your player beginning March 21. Before anyone thinks they're being witty, only HD DVD players can be returned for store credit, you're not getting $50 per movie disc purchased. Although this format war was in no way these retailer's fault, it's very nice to see them taking care of customers left out in the cold.