Brothers in ads: Gearbox signs in-game ad deal with Double Fusion
by Ross Miller 
{ Mar 25th 2008 at 9:00PM }
No details on what future Gearbox titles will use in-game ads. Sometimes we wish the in-game ad deals were as outlandish as our Photoshop jobs. Imagine if Borderlands was renamed Burgerlands and featured a dozen Burger King soldiers playing "Capture the Whopper" with futuristic guns and war machines. Or Aliens: Colonies could let you take heartburn medicine to ward off chest-bursters.
Reader Comments (Page 1 of 1)
Fernando Rocker @ Mar 25th 2008 9:07PM
"No details on what future Gearbox titles will use in-game ads. Sometimes we wish the in-game ad deals were as outlandish as our Photoshop jobs. Imagine if Borderlands was renamed Burgerlands and featured a dozen Burger King soldiers playing "Capture the Whopper" with futuristic guns and war machines. Or Aliens: Colonies could let you take heartburn medicine to ward off chest-bursters."
No joking, really... I will pay for a game like that.
Benny @ Mar 25th 2008 9:14PM
Surely it's nothing WiiWare can't conquer!
Superstar90 @ Mar 25th 2008 9:18PM
We need Japanese ads in US games and US ads in Japanese games, so that it will be exciting and fresh.
Fernando Rocker @ Mar 25th 2008 9:19PM
Japanese ads would feature Hollywood celebrities =p
baby sea tuna @ Mar 26th 2008 8:35AM
And would be for used schoolgirls' panties or umbrella helmets or some equally effed up nonsense.
Actually, that might be kind of amusing, all told.
Superstar90 @ Mar 27th 2008 1:03PM
The Japanese trailer for Bangai-O Spirits should be looped in every game's loading screen, it would be a pleasing form of advertisements... also ridiculously hilarious.
J @ Mar 25th 2008 9:19PM
Dear Joystiq,
Please don't give them any more ideas.
Thanks.
Jhongerkong @ Mar 25th 2008 9:32PM
ADS SUCK
ApolloIV @ Mar 25th 2008 9:59PM
AIDS sucks. Fixed
Jhongerkong @ Mar 25th 2008 10:00PM
Both work.
ApolloIV @ Mar 25th 2008 10:21PM
Sure why not, we'll roll with it.
J.R. @ Mar 25th 2008 10:46PM
Maybe they could release some games while they're on a roll. Wasn't Hell's Highway originally supposed to come out in Holiday 2006?
Rollins @ Mar 25th 2008 10:56PM
That picture wins.
Kujel @ Mar 26th 2008 12:11AM
The only way in game ads would be a good thing is if all your enemies are some kind of product or ad and it's your job to put them down......permanently.
I Don't Care @ Mar 26th 2008 12:40AM
The ps3 is garbage and mgs4 will suck I bet MGS will be spammed with these crap ads on a crap game. PC FTW!!!
Psaakyrn @ Mar 26th 2008 1:11AM
On a random note: I know Burger King made some ad-games, but isn't that fundamentally different from having ads in games? Why is Burger King symbolic for ad in games then?
baby sea tuna @ Mar 26th 2008 8:33AM
Because they did it first, I guess (this gen, anyway). Kinda like how "horse armor" can be used to describe any piece of expensive/worthless DLC content.
Eh @ Mar 26th 2008 1:47AM
Speaking of burger king, why havent they made anymore games? Did they make too much money the first time or what? Those little games were shockingly successful and sold more than any other games being released at the time.
hvnlysoldr @ Apr 13th 2008 5:53PM
Gearbox should have been the talking window.