Gearbox Software (Brothers in Arms
series) has announced that it has inked a deal with Double Fusion to have them provide in-game advertising for upcoming titles (via Develop
). Double Fusion has previously signed with Eidos
and Take Two
, among others.
No details on what future Gearbox titles will use in-game ads. Sometimes we wish the in-game ad deals were as outlandish as our Photoshop jobs. Imagine if Borderlands
was renamed Burgerlands
and featured a dozen Burger King soldiers playing "Capture the Whopper" with futuristic guns and war machines. Or Aliens: Colonies
could let you take heartburn medicine to ward off chest-bursters.