Gearbox Software (Brothers in Arms series) has announced that it has inked a deal with Double Fusion to have them provide in-game advertising for upcoming titles (via Develop). Double Fusion has previously signed with Eidos, Midway and Take Two, among others.
No details on what future Gearbox titles will use in-game ads. Sometimes we wish the in-game ad deals were as outlandish as our Photoshop jobs. Imagine if Borderlands was renamed Burgerlands and featured a dozen Burger King soldiers playing "Capture the Whopper" with futuristic guns and war machines. Or Aliens: Colonies could let you take heartburn medicine to ward off chest-bursters.
Reader Comments (19)
Posted: Mar 25th 2008 9:07PM (Unverified) said
"No details on what future Gearbox titles will use in-game ads. Sometimes we wish the in-game ad deals were as outlandish as our Photoshop jobs. Imagine if Borderlands was renamed Burgerlands and featured a dozen Burger King soldiers playing "Capture the Whopper" with futuristic guns and war machines. Or Aliens: Colonies could let you take heartburn medicine to ward off chest-bursters."
No joking, really... I will pay for a game like that.
Reply
No joking, really... I will pay for a game like that.
Posted: Mar 25th 2008 9:18PM Supermanisdead said
We need Japanese ads in US games and US ads in Japanese games, so that it will be exciting and fresh.
Reply
Posted: Mar 25th 2008 9:19PM (Unverified) said
Japanese ads would feature Hollywood celebrities =p
Reply
Posted: Mar 26th 2008 8:35AM baby sea tuna said
And would be for used schoolgirls' panties or umbrella helmets or some equally effed up nonsense.
Actually, that might be kind of amusing, all told.
Reply
Actually, that might be kind of amusing, all told.
Posted: Mar 27th 2008 1:03PM Supermanisdead said
The Japanese trailer for Bangai-O Spirits should be looped in every game's loading screen, it would be a pleasing form of advertisements... also ridiculously hilarious.
Reply
Posted: Mar 25th 2008 9:19PM WiredKnight said
Dear Joystiq,
Please don't give them any more ideas.
Thanks.
Reply
Please don't give them any more ideas.
Thanks.
Posted: Mar 25th 2008 10:46PM (Unverified) said
Maybe they could release some games while they're on a roll. Wasn't Hell's Highway originally supposed to come out in Holiday 2006?
Reply
Posted: Mar 26th 2008 12:11AM (Unverified) said
The only way in game ads would be a good thing is if all your enemies are some kind of product or ad and it's your job to put them down......permanently.
Reply
Posted: Mar 26th 2008 12:40AM (Unverified) said
The ps3 is garbage and mgs4 will suck I bet MGS will be spammed with these crap ads on a crap game. PC FTW!!!
Reply
Posted: Mar 26th 2008 1:11AM (Unverified) said
On a random note: I know Burger King made some ad-games, but isn't that fundamentally different from having ads in games? Why is Burger King symbolic for ad in games then?
Reply
Posted: Mar 26th 2008 8:33AM baby sea tuna said
Because they did it first, I guess (this gen, anyway). Kinda like how "horse armor" can be used to describe any piece of expensive/worthless DLC content.
Reply
Posted: Mar 26th 2008 1:47AM aughscreennames said
Speaking of burger king, why havent they made anymore games? Did they make too much money the first time or what? Those little games were shockingly successful and sold more than any other games being released at the time.
Reply
Sorry, you must be logged in to leave a comment.
Featured Stories
The most popular posts
in the last 7 days
- Vita 'UMD Passport' won't be offered in US 220 comments
- Kingdoms of Amalur: Reckoning review: A tempting fate 153 comments
- David Jaffe leaves Eat Sleep Play, layoffs hit developer [Update] 108 comments
- Don't call it a remake: Final Fantasy X is a 'remaster,' to be clear 95 comments
- Battleship movie adapted into FPS by Double Helix 93 comments









