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Ubisoft shares boosted by 'Tom Clancy' purchase

Ubisoft's shares in Paris rose 12 percent this week, to 54.98 euros, after news that the publishing giant had bought the rights to Tom Clancy's brand name. According to Bloomberg, shares had previously fallen 29 percent this year.

The article also notes that Tom Clancy-based titles were responsible for 30 percent of Ubisoft's profit in the fiscal year ending March 2007. As part of the deal, Ubisoft has the rights to use Clancy's name and intellectual property for video games and related merchandising. After the reported Clancy MMO, here's hoping for a Tom Clancy party game where Jack Ryan takes on the Raving Rabbids.

Tags: tom-clancy, tomclancy, ubisoft

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