Starting tomorrow, game retail giant Gamestop begins its Grand Theft Auto IV promotional push. Commensurate with the excitement surrounding the title, it's going all out, holding a national text-to-win contest (think American Idol) which will land four winners in New York City at the April 28th GTA IV launch event where they'll have a chance to win up to $10,000 each. They also get $250 in pocket cash and "two gift bags filled with games from GameStop and Rockstar Games" – some consolation if they manage to pick one of the $100 envelopes instead of the $10,000 ones.

If you want to see a marketing exec dodge sales questions over and over, check out GameDaily BIZ's interview with Joseph Heilner, director of marketing at Gamestop, about the promotion. If you just want a chance to win, we'll save you the trouble of going to Gametop's site and tell you exactly how to enter: just text a single digit from '1' to '5' to GSGTA4 – the number you select corresponds to your guess as to where Niko Bellic hid his lock box. Alright, let's make a deal: if any of us win, we'll all split it, okay?