Sony exec. downplays Xbox 360 GTA IV DLC


Scott Steinberg, VP of product marketing at Sony America, isn't concerned about Microsoft's exclusive Grand Theft Auto IV content. Speaking with GameDaily, Steinberg believes anyone who's played GTA: San Andreas knows there's plenty to do in a GTA game without adding extra content, but he really drives the point home with a zinger saying Microsoft "spent the GNP of several small Latin American countries to get that [content]."

Steinberg surmises that not a huge percentage of customers are going to jump for the downloadable content when GTA IV is so huge and they're still playing through the core game. He also contends that consumers who are still fence sitting about purchasing a console will want a PS3 after noticing that GTA IV, Metal Gear Solid 4 and Gran Turismo 5 Prologue are all on PS3.

Tags: gta, gta-iv, sony, steinberg

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