Microsoft has again flipped the 'light off' on the glowing promise of Blu-ray for Xbox 360. Of the latest reports
spread from Digitimes that Lite-On would begin shipping Blu-ray drives for Xbox 360 later this year, Microsoft told Techradar
: "Lite-On is not manufacturing Blu-ray drives for Xbox 360. As we have stated, games are what are driving consumers to purchase game consoles and we remain focused on providing the largest library of blockbuster game available."
Additionally, Microsoft used its swift denial as an opportunity to plug Xbox 360's Video Marketplace
, saying, "For our customers who want a premium movie experience we offer the largest library of on-demand HD content available" ... and oh, don't forget, a budget-priced
HD-DVD player! (While supplies last.)