"The way the proposals currently stand, there will be a BBFC standard on packaged goods – the number of which will presumably get smaller as gaming goes more online – and there will be the PEGI standard online when you're downloading," said Jackson. "We think it will be clearer if there was one standard." Jackson suggested that the report needed to be more "future-proof" and more considerate of the growing number of games being sold online. "It's incredibly important that we protect children and to do that we need to future-proof this process, but it's not quite there yet."
Also not quite there yet is the director general's belief that the industry alone should foot the bill for a consumer ratings education campaign. "I want to make it completely clear that a public marketing programme has been key all along in the educational process," he said. "We'll be talking to the Government about who pays for what. We're very keen to play our part, but all of the stakeholders needs to step up to the plate."
