THQ executive Jack Sorenson tells Eurogamer
he believes World of Warcraft
has "peaked." He's not daft though, recognizing that there may always be millions of people playing it and that WoW
is a great business. On that note, Sorenson is playing the good cheerleader for THQ's upcoming Warhammer 40,000
MMO and says it's still years away.
THQ CEO Brian Farrell told investors in 2006 that the company wasn't going to take on Warcraft
until it was in a "downward slope." Sorenson backs that up by echoing the same thoughts of many MMO producers over the last couple of years that titles need to launch "great" now. It appears THQ is in no rush to get the Warhammer 40K
MMO out the door without more than a prayer to the Emperor that it'll survive.