Wii Fit preorders through the roof in Britain

Having already whipped Japanese consumers into lean, mean killing spending machines, Wii Fit debuts in the west later this month, when it hits Europe on April 25th. And, unsurprisingly enough, its impact is already being felt in the region, with Jersey-based UK retailer Play.com reporting that it sold through its entire allocation of preorders for the game in just one day, a company record.

"Wii Fit is going to be huge. Let's hope that we can keep up with demand." panted Play.com head of games Gian Luzo as he waded through his home, waist-deep in banknotes, before subtly hinting: "We are expecting more stock before launch." You've been warned, Brits: if you want the wobbly slab from day one, get those preorders in, pronto.