The print ad appeared in two Future Publishing magazines, while a TV ad portrayed scenes of graphic violence. The poster also included an overlay of this brilliant insight from OXM: "Grittier and nastier in tone than anything you've seen before, the violence here is visceral, brutal and very, very real." This was seen by the ASA as possibly "condoning and glorifying real violence." Sadly, none of the controversy Kane & Lynch seems to shake up makes the mediocre game any better, but it sure does help sell copies.
