| Mail |
You might also like: WoW Insider, Massively, and more

Reader Comments (101)

Posted: Apr 22nd 2008 12:22AM (Unverified) said

  • 2 hearts
  • Report
The reason that the Gamestop/EB Games could not use fake cases and sleeves is because they themselves don't have rights and access to the images for the boxart. The developers/publishers themeselves are the ones to print the material and send it to the company to distribute Amongst stores. Some companies refuse to do so in the event that people may use that marketing material for any purpose to make money and rip them off (same reason why stores can't give away marketing stuff anymore). Imagine trying to call up every publisher and developer (no matter how big/small) and pleading with them to send you some prints.

Doesnt' seem hard but when copyrighted images are involved money and royalties are as well. Some marketing stuff is free, but it is mainly from the huge companies (like Rockstar for GTA 4)

Featured Stories

Engadget

Engadget

TUAW

TUAW

Massively

Massively

WoW

WoW