Halo 3 marketing designed to not make Master Chief a 'reckless American cowboy'

For some reason, this article caused this to pop back into my mind. (It has to do with Halo): http://download.gamevideos.com/Podcasts/CGW/GFWRadio_HeroesCollection/GFWRadio_HOTW_10-04.mp3

They needed him to be accepted as a savior of humanity

So they want people to accept MC as Jesus?

I'm down with that.

Master Chief is my lord and savior.

HOOORAH!!!

Does it matter to the marketers that most non-gamers just refer to him as Halo?

I get Time, but I don't remember any issue with Master Chief on the cover. Is my brain malfunctioning? When was this?

YeeeeHaaalo?

"hey didn't want to portray Master Chief "as a reckless American cowboy."

Yeah jumping out of a spaceship into earth is not reckless...

Calm the fuck down.

The story doesn't have anything to do with being American, asstard. It just meant they didn't want the public perception of Master Chief to be all gunho, Rambo-style emotionless soilder.

America doesn't even exist anymore in the time Halo takes place, for God's sake.

/rant from an American

---
Oh, and also, about that Superman line. T
he original phrase from the Max Fleischer Superman cartoons was "...a never-ending battle for truth and justice." (1941-1943)

And in the first live-action Superman serials in 1948 the line was "...in the interests of truth, tolerance and justice."

The line "a never-ending battle for truth, justice and the American way." wasn't added until the first TV series in 1952.

It was 14 years after the first Superman appearance for that, so shut up about how they changed the line when it wasn't the original in the first place.

/rant #2

Well, truth, justice and the American way did become the contemporary iconic tagline for Superman - I was a bit miffed at the omission in SR as well (huge Supes fan, by the way).

The truth, imho, is that the global perception of America is that of an imperialist nation that installs goverments by force to further their own oil interests, decries the development of nuclear weapons so that we can be the only ones to have them, and that we believe that every other country and culture should be just like ours - those poor dumb bastards would rather be alive than free.

Sadly, a character that represents 'Truth, Justice, and the American Way' would not be looked to kindly upon anywhere than here.

The Bush administration = an oil cartel. Good thing it only cost about 4000 or so lives of our soldiers to line their pockets.

Oh, only since 1952...

Wow, that some legitimate argument you got there. It's a tradition that only spans 50 years! Just disregard the fact that superman has been the embodiment of American values in comics/movies/US propaganda since his inception.

I'm not sure I'd go to the Halo 3 marketing team for advice. Halo 3 doesn't seem like a runaway success. It had the largest first-day marketing campaign for a game ever, and MS spent lots of platform-marketing dollars to sell a it. And in the end it has been beat out pretty handily by a game (or several) that didn't have such advantages.

Batman beats the crap out of Superman. :D



/gets shot and downvoted

@ManicBomber
"Just disregard the fact that superman has been the embodiment of American values in comics/movies/US propaganda since his inception."

Then why do you need four words to reinforce that. I'm not saying being proud of being American is bad or anything, but getting your panties in a twist over a line from a movie is pretty stupid.

Synner's logic is logical.

I never looked at Master Chief as a reckless cowboy. Halo has always been out futuristic warfare [combat evolved]. I never even considered the game as being hardcore either, It's actually pretty tame when held up to the likes of doom & quake.

This is not suprising, I actually liked the adverts, its the actual games I wasn't happy about :(

Is it bad that I play Halo cowboy style by taking out two magnums? And I have a custom game type called COWBOYZ?

And yeah, I'm pretty sure jumping out of a spaceship to "give the Covenant back their bomb" counts as reckless.

If that's the saviour of humanity, we are seriously more fucked than I could have ever imagined.

And I've been convinced for many years we are seriously, seriously fucked. Totally, irreparably fucked.

Thorned - Superman called Batman the most dangerous man on Earth in JLA #3 (I think it's the right issue), so the argument has been settled. Batman wins over Superman, both in style and the fact he carries Kryptonite everywherehe goes.

Plus, lately, Batman has been more American than Supes. Do it my way, screw everyone else.

Fighting an entire war when your allies are clones of Gomer Pyle is reckless.

LEAVE MASTER CHIEF ALONE!!!! HE JUST GOT PREGNANT!

Yay! American pride! I'm proud to be American too! me and all the people from South and Central America, we are all proud to call ourselves American too...

Synner, you are so full of it

"I'm really getting sick of the way hollywood and now apparently the gaming industry is so worried that they might lose money by identifying with the country that allows them to make the copious loads of money they do"

Just like how Hollywood portrays germans, chinese, vietnameses, canadians, etc....right?


"Show some pride in your homeland and grow some balls, if America wasn't so great, millions wouldn't be trying to enter every year."

huh? one thing is being a great country, and another is having more job possitions available, you really think the millions of people that come here do so for the lifestyle? if so, you are so freaking naive...


"Why don't you go look up the death tolls and military tactics regarding rules of engagement and acceptable losses for WW2, ie "the good war" We used to bomb the fuck out of towns in order to do the most civilian collateral damage, now we minimize it and are still assholes."

Acceptable? dude, NO WAR IS ACCEPTABLE, don't try to excuse one with another.

Hell, you want to be proud? why don't you show that pride to the countless of people that lost their family in Japan? what about the countless people that lost their fathers, brothers, sisters on the Iraq war? yah, go and show them your american pride, I'm sure they'll appreciate it and understand.

Do you really think that all the other countries dislike the US just because its cool to do so? haven't you thought that MAYBE, just MAYBE there is a logic reason?...


"Wow, that some legitimate argument you got there. It's a tradition that only spans 50 years! Just disregard the fact that superman has been the embodiment of American values in comics/movies/US propaganda since his inception."

uh...I don't know about that, I watched Superman movies and the series, yet I didn't know that he meant US nationalism...now, Captain American, you guys should put your bets on that guy.

look, not to knock the great gameplay of Halo, but the story is fucking lame!!! Oh, and Master Chief is the lamest name in the history of humankind!!!!

I'm not trying to upset anyone, but Superman was created by two people, one of which was Canadian. (Joe Shuster)

And "Supes" has changed a lot over the years, usually to update with the times. That's been good for him.

And yeah, Batman totally kicks his ass... If he remembers the kryptonite

Right on Synner.

@ Noshino

"huh? one thing is being a great country, and another is having more job possitions available, you really think the millions of people that come here do so for the lifestyle? if so, you are so freaking naive..."

Your family must not have immigrated to America, and you must not know anyone who has. Half my family did immigrate (the German half. The other half was already here, Native American). If you think the only reason people immigrate here is for the work, you're the naive and ignorant fool.

Knight

I'm peruvian, my close family migrated here 6 years ago.

And yes, the most important factor is the job availability, the american lifestyle is dead last

You'll really love what they're doing to GI Joe then...