My Weight Loss Coach boxart: Lazy or fitting?

We loaded up My Weight Loss Coach's product page on Amazon earlier today and received two surprises:

1. $39.99. We're used to seeing that sort of markup only on Square-Enix titles and almost never on casual titles, but we suppose that bundled pedometer comes at a price. That price being ten additional dollars.
   
2. Its stark, untraditional packaging art.

At first, the cover seemed like an apathetic production, reminiscent of the Konami's Best box design, but perhaps this simple, almost Apple-esque approach will draw in weight-concerned adult casuals, Ubisoft's target audience. If they really want to bring in the big bucks, they'll shoot a commercial of someone pulling the case out of a manila envelope while Yael Naim sings the lyrics to "New Soul."

If you're one of those strange people who like to judge a title by its actual content and not its cover, jump into our gallery below to see new screenshots of the get-in-shape software.


[Via NeoGAF]