We've always been curious how the ESRB handles the rating of downloadable content, especially after the Ratatouille "Hobo Murder and Cleavage" DLC pack caused such a stir earlier this year. While speaking at the MI6 Conference last week ESRB president Patricia Vance explained, saying, "they have to keep the content in the downloadable product consistent with the core rating. It can't go out of bounds." Presumably, if content was bad enough the game would have to be entirely re-rated.
Here's what we find interesting: If a publisher wanted to release AO content, but were afraid that stores wouldn't carry it, could they wait until sales were on a downturn and then release the naughty DLC? Because if it has nudity or a way of murdering people we've never tried we are totally there.
Reader Comments (25)
Posted: Apr 17th 2008 4:13PM vidguy said
I'm surprised that the drunk-driving, prostitute-banging, cop-killing extravaganza that is GTAIV hasn't faced stiffer opposition to the M rating. With 10 hours of DLC already lined up for the 360, there's plenty of material that the ESRB won't directly rate. The potential for a Hot Coffee remake in DLC is huge.
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Posted: Apr 17th 2008 5:03PM vidguy said
I did not misread the article. From what I can tell, the ESRB does not directly rate each piece of DLC. The game developer is required to keep their DLC in-line with the original content of the game, and the DLC is then said to have the same rating. So in your example below, a DLC Rock Band song with mild lyrics will be rated T not because the ESRB rated it but because the rest of the game that was rated T had similar traits.
With GTAIV already pushing the limits of the M rating, additional DLC content could break the barrier. In this sense, I think there is a potential for Hot Coffee type content; I never suggested that such content wouldn't rerate the game Adults Only. I think it's possible that the developers would save something from the game and its ESRB rating for DLC. Upon the release, the ESRB will have the incentive to rate the DLC and apply sanctions to the full game's warning as needed.
If the ESRB does indeed rate each piece of DLC, I cannot find evidence of it anywhere on this series of tubes.
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With GTAIV already pushing the limits of the M rating, additional DLC content could break the barrier. In this sense, I think there is a potential for Hot Coffee type content; I never suggested that such content wouldn't rerate the game Adults Only. I think it's possible that the developers would save something from the game and its ESRB rating for DLC. Upon the release, the ESRB will have the incentive to rate the DLC and apply sanctions to the full game's warning as needed.
If the ESRB does indeed rate each piece of DLC, I cannot find evidence of it anywhere on this series of tubes.
Posted: Apr 17th 2008 7:48PM vidguy said
So does anybody agree with me? I know that full arcade/classic games get rated no matter what system they are for, but as far as I can tell the ESRB does not rate additional content for games distributed via DLC. It's up to the content provider to keep in line with the tone of the original game and rating; if they don't, the whole package can be rerated.
That's what the articles say and I cannot find any evidence that each UNO deck or Rock Band song is reviewed by the ESRB as copa and mike are saying.
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That's what the articles say and I cannot find any evidence that each UNO deck or Rock Band song is reviewed by the ESRB as copa and mike are saying.
Posted: Apr 17th 2008 4:15PM (Unverified) said
At the possibility that the game may be re-rated, I doubt that any publisher would risk the money, given that a re-rating would cause the game's packaging to change, and bring in costs that may not be covered by the specific DLC in question.
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Posted: Apr 17th 2008 7:20PM (Unverified) said
Or they just pull the DLC... I would think that would be easier. The game doesn't need to change just that extra content.
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Posted: Apr 17th 2008 4:45PM (Unverified) said
"ratings" are just another tool that the "the man" and Satan use to ruin your life.
recently while playing a game that was supposed to M rated, I saw the side of a boob.
i've had to quit my job and my marriage to try and overcome the shock.
thanks for nothing ESRB
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recently while playing a game that was supposed to M rated, I saw the side of a boob.
i've had to quit my job and my marriage to try and overcome the shock.
thanks for nothing ESRB
Posted: Apr 17th 2008 4:36PM copa said
This is stupid.
People keep throwing out inane examples like, "What if GTA releases a Cleveland Steamer Fun pack?" That's not going to happen (XBox Live and PSN would not distribute it), and that's not the core issue here.
The problem is that Rock Band is unable to release uncensored songs, because the ESRB insists that every piece of DLC has to conform to the game's Teen rating.
So, out of the hundreds of songs that Rock Band makes available, if they want to distribute a couple with an M rating (like the clearly marked albums in your local record shop), they can't do it.
Never mind that systems like XBox Live have the ability to restrict content downloads on the basis of ESRB rating.
Patricia Vance wants to change ESRB's role from providing information about a game's content, to controlling what content a publisher can or can't distribute. This is completely out of line.
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People keep throwing out inane examples like, "What if GTA releases a Cleveland Steamer Fun pack?" That's not going to happen (XBox Live and PSN would not distribute it), and that's not the core issue here.
The problem is that Rock Band is unable to release uncensored songs, because the ESRB insists that every piece of DLC has to conform to the game's Teen rating.
So, out of the hundreds of songs that Rock Band makes available, if they want to distribute a couple with an M rating (like the clearly marked albums in your local record shop), they can't do it.
Never mind that systems like XBox Live have the ability to restrict content downloads on the basis of ESRB rating.
Patricia Vance wants to change ESRB's role from providing information about a game's content, to controlling what content a publisher can or can't distribute. This is completely out of line.
Posted: Apr 17th 2008 4:54PM (Unverified) said
What the hell is this Ratatouille thing? "Hobo Murder and Cleavage?" I wrote this off as another stupid licensed kid's game, what the hell did I miss?!
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Posted: Apr 17th 2008 5:01PM brokenmonkey said
I think it was their attempt at an unfunny joke.
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Posted: Apr 17th 2008 7:52PM vidguy said
"ESRB ratings only address content created by the publisher, and cannot consider content that is created or introduced by individual players when playing the game online. ESRB-rated games that can be played online with other players and which enable exposure to user-generated content are required to display an Online Rating Notice on the game's packaging (if it exists), as well as in the opening screen."
esrb.com
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esrb.com
Posted: Apr 17th 2008 6:40PM 343 Guilty Fart said
OMG RATATOUILLE: HOBO MURDER AND CLEAVAGE CONFIRMED!!!
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Posted: Apr 17th 2008 7:53PM (Unverified) said
Uh, am I the only one who googled it just to make sure he wasn't joking?
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Posted: Apr 17th 2008 7:20PM (Unverified) said
Since it is up to the content providers to ensure that the content is the same as the rating (or get rebranded like Elder Scroll was) I can see Rockstar pushing the limits until the ESRB says something and then pulling that content and doing it OVER AND OVER AND OVER. And I want to know what about user created content? Can I draw boobs on something and give that away?
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Posted: Apr 17th 2008 9:14PM loflyinjett said
This is rediculous,This is another example of the double standard between games and movies.Why is it the bonus features in movies dont have to keep with the same rating as the film...but say Rock band songs do.Stupid...DLC should be unrated or atleast no have any restictions.
Grrr
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Grrr
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