According to Microsoft, the recent European price drop has done what it was intended to do, doubling hardware sales since its inception. Chris Lewis, Vice President of Microsoft Interactive Entertainment Business Europe had some PR speak for the press: "Xbox 360 is truly the next-generation console of choice among consumers, and today's numbers are proof that we are delivering on our commitment to achieve critical mass in Europe." Microsoft also claims that they own 42% of next-gen revenue, a fact they've flaunted before. With Europe being a bit more traditionally Sony and Nintendo's territory let's hope this is more than just PR exaggeration.
