Head of gaming for Xbox UK, Stephen McGill has gone on record to say that their GTAIV "campaign is the same sort of scale as our Halo 3 campaign last year so you can expect to see and hear a lot about GTAIV on Xbox 360 over the coming weeks." Microsoft plans on on promoting 360 GTAIV greatness with television ads that kick off this weekend as millions and millions of dollars get thrown into the advertising wind. So, would it be fair to expect limited edition GTAIV Mountain Dew and a Time Square launch too?
