Ubisoft announced today that of all the gin joints, in all the towns, in all the world, it's opening a new campus in Casablanca, Morocco. The company isn't fighting for anything anymore except itself and the only cause this campus is interested in is training talent. Ubi's beautiful friendship with Casablanca started in 1998 with a small presence, but the company now plans to have 150 new positions there by 2010; funded through a partnership with a Moroccan audiovisual company and governmental subsidies.

The new Moroccan Campus is entrusted to the C´gep de Matane, in association with École National School of Game and Interactive Digital Media, Casablanca Polytechnic Institute and Laval University in Quebec City. We're no good at being noble, but it doesn't take much to see that the work of a few little schools helping the industry don't amount to a hill of beans in this crazy world. Some day we'll understand if the efforts pay off. Here's looking at you, Ubisoft.