Codemasters, their in-game advertising peeps at Engage In-Game Advertising and eBay Motors are all happy-go-lucky today with the announcement that upcoming racer GRID will incorporate eBay Motors' auction service into the game. In-game advertising FTW!
According to Codemasters, the eBay integration "allows GRID players to buy and sell performance vehicles in a realistic setting" as the "marketplace experience becomes an essential element in a player's strategy to win races by upgrading cars for optimal performance". There will even be an in-game eBay Motor Muscle Series. And, per the new GRID video embedded above, it looks like there will be a special eBay Motors car as well. Hell, GRID is eBay'tastic! It makes us wonder if eBay will be waiving all selling fees on copies of GRID that are sold through their online auction service. That'd be a great promotional tie-in.
