Tetris licensee sets out to save the Earth
We're thinking it's not a coincidence that VentureBeat's Dean Takahashi chose Earth Day to publish an interview with Henk Rogers about his efforts to save the environment. You may remember Rogers as the visionary who first noticed an unassuming game called Tetris at a trade show and went on a crusade to get the game licensed outside of Russia. If you're not familiar with his story, we must insist you track down a copy of David Sheff's excellent book Game Over and read all about it. Go ahead ... we'll wait.
Done reading? Well, then you might be interested to know that Rogers is now using the money he made selling the Tetris license to do nothing less than getting the world completely off of carbon-based energy. After accomplishing that modest goal, Rogers says he hopes to realize the vision of his company's upcoming Blue Mars MMO by actually terraforming part of the red planet. Say what you will, you have to admit, the guy's ambitious.
Done reading? Well, then you might be interested to know that Rogers is now using the money he made selling the Tetris license to do nothing less than getting the world completely off of carbon-based energy. After accomplishing that modest goal, Rogers says he hopes to realize the vision of his company's upcoming Blue Mars MMO by actually terraforming part of the red planet. Say what you will, you have to admit, the guy's ambitious.











Reader Comments (Page 1 of 1)
rivaldi22 @ Apr 22nd 2008 7:14PM
I wish the guy luck, but as our own Henry Ford once said, "You can't build a reputation on what you're going to do."
Neebs @ Apr 22nd 2008 7:14PM
Australia is a T-block? Really?
rivaldi22 @ Apr 22nd 2008 7:22PM
I would think a Z and T combined, yeah?
hvnlysoldr @ Apr 22nd 2008 8:32PM
But Tetris is contradictory in that when uniting everyone dies but not uniting you'll game over the world.
Saria the Cat @ Apr 22nd 2008 11:36PM
It's quite depressing that it's up to random guys like this Tetris licenser to save us from ourselves instead of people like, you know, the president.
Ethan @ Apr 23rd 2008 12:56AM
Well, it's what we need to do.
Green_Ogre @ Apr 23rd 2008 6:57AM
You gotta give the man his props, he gave us Tetris which is quite addictive.