CEO Ray Muzyka and President Greg Zeschuk of Bioware, a company founded on narrative-centric RPGs, can't seem to decide if the Wii is a game (as opposed to, from what we gather, a toy). In an interview with GameDaily, Zeschuk said, "If gaming is defined by story, then generally Wii may not be," though he immediately expands on that, "The game [4 to 5 people together are] playing is actually very different than the rest of us. What they're doing as a company is like a different flavor."

Providing a counterpoint, Muzyaka noted that the Wii experience is "more toy-like" but also said, "there's also a narrative between the players outside the game and kind of fulfills the same things games do. Games are 'toys' in the sense that they're fun." Warren Spector had made a similar designation in an Escapist piece last year, categorizing games like Tetris and Madden akin as "retold" narratives. The above is a rather bare-bones highlight of their discussion, so check out the full interview for more.