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Building size GTAIV mural ads take over LA, NY

by Dustin Burg on Apr 23rd 2008 2:00PM

Promoting a projected $400 million first week sales video game is no easy task, where sometimes you have to ignore traditional metro transit advertising and reach towards the sky. Reach way, way up.

Gigantic advertisement murals have been popping up on buildings in select cities around the U.S. including LA and New York promoting Rockstar's Grand Theft Auto IV. And as you can see in the image above, these advertisements are HUGE! We're also told that the one of the NY ads was hand painted on the brick building's exterior. Nice! It's amazing art, it's an amazing advertising campaign and it's amazing to see how deep Take-Two's marketing pockets really are.

Read - GTAIV mural in LA
Read - GTAIV mural in NY

Tags: grand-theft-auto-iv, gtaiv, rockstar, rockstar-games

Reader Comments (30)

That's sweet, all I've seen so far is a few adds in shops but Manchester in the UK is probably not the prime location for GTA IV ad campaigns. London may have some cool stuff, but I'm not there (yet).

Wish I could have one of those for my house.

Nothing here either from what I've seen, just adverts on tv really, never seen the UK make a big fuss out of a video game though, not to the extremes America does.

I just drove by it! Woot!

I dont like the girl, shes too slutty, like the san andreas one too.

Magnificent. The LA murals are a lot more impressive. I'll have to drive up there and take a picture this weekend.

Ok, so as long at it's not on a city bus this advertising is ok?

Am I missing the logic in this? I'm sure Faux News will straighten it all out for me!

+1 for you. "Faux News." I don't know if that has been around for a while or not, but that is genius.

Hell, even the Clinton News Network could report on this, doncha think?

Hahaha! Wow. That is pretty cool.

Gotta love that lollipop girl...

there has to be one here in san francisco, somewhere!

They should project a GTA image onto the side of the Houses of Parliament a la FHM (and others) http://images.businessweek.com/ss/07/02/0209_guerrilla/image/fhm.jpg

Isn't it funny how here in America, FOX is outraged at simple shots of people fully clothed, not even holding weapons, and in Europe they post something like that on their government HQ?

Imagine Lollipop Girl projected on the side of the Senate, but nude from the back. Heads would explode.

Is it just me, or does her belly button look "off"?

it's just you

They have GTA4 ads put up on the sides of hi-rises in Toronto, Canada as well. And a lot of smaller ones in and around the city like on walls, subway ads, etc.

Saw the ones up in NYC today. Pretty sweet. Can't wait thats for sure!!

Hooray double post.

That is so, so awesome! What uberness in their advertising. Mad props to them!

Oh and as someone else said, w00tz for the lollipop chick!

There are soooooo many of them all over NYC. I woke up last week, opened my window and had a GTA IV mugshot staring at me! Was so awesome!

Dustin, you guys should ask readers to send in pics of the ads from around the world and then post the best ones because it looks like a lot of gamers aren't getting the full GTA marketing blitz in their backyard!

Good call

vey cool but not really sure why they are wasting money on ads the game is gonna sell like crazy.

also with the news channels saying its gonna turn us in to mentally disturbed lunatics thats free advertisment right there, im sure that Jack Thompson is working for take-two lol

Right by Staples Center in Los Angeles. Just in time for the NBA playoffs!

Thats awesome.

Answer me this. LA and NY can have building sized murals. Soo, why is it Chicago refuse to have bus sized advertisements? Would someone care to explain this paradox?

Can anyone in Chicago actually afford an Xbox 360 or PS3? LOL

As if they needed to pi$$ money away on advertising this game.

Why not thank the strong fan base with free DLC instead of this enormous waste of vinyl and ink...

I was there the day they put that up, I drove on that very street(was actually trying to find my way around cause a friend and I were lost)..and was shocked..in a good way.

Its amazing in person, I loved it

Well I'd hate to admit it but the campaign is working on me. I never considered buying GTA4 due to the fact my son is just a little too young to play it. But I gotta say I might just have to get it and save it for myself to play in the wee small hours.

Om

nice shots kuni! TPN represent!

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Building size GTAIV mural ads take over LA, NY

Reader Comments (30)

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