Race Driver: GRID to include integration with eBay Motors

16 Comments by Jason Dobson Apr 23rd 2008 10:00AM
Filed under: Culture, PC, Sony PlayStation 3, Microsoft Xbox 360, Driving

Codemasters and in-game ad firm Engage have announced that the upcoming Race Driver: GRID will feature integration with the eBay Motors marketplace, allowing players to buy and sell in-game vehicles in a "realistic setting." GRID's love affair with eBay doesn't stop there, with the online auction house also sponsoring a race series in the game called "The eBay Motor Muscle Series," allowing players to the race the eBay Motors Mustang GTR concept car in downtown San Francisco, Long Beach, Washington D.C. and Detroit.

Codemasters describes the inclusion of the eBay Motors marketplace as an "essential element" and "a revolving plot point" in GRID which players will use to "continually upgrade or swap out vehicles," though whether or not sniping auctions out from under other drivers will be included remains to be seen.

Tags: advertising, codemasters, ebay, engage, in-game-advertising, race-driver-grid, racedrivergrid

Source

(Page 1) Reader Comments

FOXHOUND: Apr 23rd 2008; 10:11AM

Interesting = Yes
Feasible = Not as much

...I still want to snag the game though. I enjoyed playing DiRT(R.I.P. Colin).

Jerk Face: Apr 23rd 2008; 10:35AM

Poor Colin McRae. Rest in peace, indeed.

On a slightly related note - Speed Channel dropping WRC coverage = Grand Scale Failure. I had to stop checking the season highlights online because I would get so enraged that I couldn't watch it. Stupid Americans and their stupid NASCAR.

FOXHOUND: Apr 23rd 2008; 11:01AM

Jerkface ---
I didn't even know SPEED channel had dropped it! :( I must be in that meager percentage of Americans out there who appreciate professional racing enough to know that there's stuff out there OTHER than NASCAR to watch and enjoy.

Maybe I will partake in that $100 GTP5/Logitech wheel deal on Wal*mart online afterall. I'll have to check if it's supported on the other racing games though.

J.Goodwin: Apr 23rd 2008; 10:15AM

Leave it to EA to screw up a board game.

Bring it to XBLA, and leave the minigames out of it.

Esat Dedezade: Apr 23rd 2008; 10:27AM

*Jedi mind trick voice*

"This is not the article you're looking for..."

... hang on a minute, this REALLY isn't the article you're looking for. Try going back and posting one article further down :)

cold school: Apr 23rd 2008; 4:51PM

{sad trombone}

J.Goodwin: Apr 27th 2008; 2:48PM

Yeah, bizarre. I haven't even read this article.

Only noticed that I "posted" a "comment" in it when I just clicked through my own name by mistake.

Odd.

FrankTheCrank: Apr 23rd 2008; 10:25AM

Pretty interesting idea. If I had a bunch of cars that I wanted to get rid of, posting them on eBay would be a cool idea. I don't think they really need eBay.

Looks as if it's just a marketing thing.

Can't wait for this game. More racers, more racers. I just love shiny glossy racers.

PojoMofo: Apr 23rd 2008; 10:33AM

I think the ebay deal is just an easy way for them to steal that infrastrucutre, meaning they dont need to reinvent the wheel. Probably save them money in the long run.

Lucky: Apr 23rd 2008; 10:31AM

Man, that's going to confuse the shit out of people.
O____o;;;

Jerk Face: Apr 23rd 2008; 10:37AM

I'm sure its just going to be an in-game eBay motors look-a-like. The game isn't going to post ACTUAL auctions on the real eBay motors, you know?

Neon Jebus: Apr 23rd 2008; 11:05AM

Happy Administrative Assistant's Day there Jerk Face! Now get back to work.

Lucky: Apr 23rd 2008; 11:08AM

What I mean is. people will be all "OMGWTFBBQFTL! They want me to spend realy money on digital cars? screw that!"

Ever if in fact it's just ingame monies. People can be dense like that.
=)

NATO_Duke: Apr 23rd 2008; 11:38AM

Oh, the perfect fusion of video games and the annoyance felt by having someone outbid you in the final seconds of an auction.

t_m: Apr 23rd 2008; 11:40AM

Good grief... /dangermouse

[.sm0ke.]: Apr 23rd 2008; 12:49PM

So is this going to be with the game's currency or real money? Count me interested if it's with real money... I'll make the game pay for itself.

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