Midway's newly minted CEO Matt Booty recently kicked open a treasure chest full of speculation telling MCV that the storied video game publisher "strategically fits in with [Viacom's] overall plan." This got MCV speculating that "Midway could soon officially become part of the Viacom family" joining other Viacom properties like MTV Networks (who already own MTV Games, Harmonix, GameTrailers, etc.), and Paramount, which recently announced that it too would get on the video game publishing bandwagon.
Why Viacom, you ask? Because Viacom bigwig Sumer Redstone is a majority shareholder in Midway and his daughter, Shari Redstone, is its Chair. With all the red ink at Midway, Redstone may be ready to introduce his two corporate families and realize some of that corporate synergy the suits are always going on about.
Reader Comments (10)
Posted: Apr 25th 2008 6:10PM (Unverified) said
the stock is worth less than dirt ... so viacom might as well absorb them. how could a game stock tank so hard during the best year in the history of games?
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Posted: Apr 25th 2008 7:21PM Rususeruru said
"strategically fits in with [Viacom's] overall plan."
a plan for world wide domination!... oh wait Midway, yeah that plan would be better with a bigger player.
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a plan for world wide domination!... oh wait Midway, yeah that plan would be better with a bigger player.
Posted: Apr 26th 2008 10:29PM (Unverified) said
Well Viacom does suck but why they would be interested in Midway? they haven't developed a good game in years unless you count MK:A but for the fans it wasn't the best thing ever.
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