Midway's newly minted
CEO Matt Booty recently kicked open a treasure chest full of speculation telling MCV that the storied video game publisher "strategically fits in with [Viacom's] overall plan." This got MCV speculating that "Midway could soon officially become part of the Viacom family" joining other Viacom properties like MTV Networks (who already own MTV Games, Harmonix, GameTrailers, etc.), and
Paramount, which recently announced that it too would get on the video game publishing bandwagon.
Why Viacom, you ask? Because Viacom bigwig Sumer Redstone is a majority shareholder in Midway and his daughter,
Shari Redstone, is its Chair. With all the
red ink at Midway, Redstone may be ready to introduce his two corporate families and realize some of that corporate synergy the suits are always going on about.
Reader Comments (Page 1 of 1)
caustic @ Apr 25th 2008 6:10PM
the stock is worth less than dirt ... so viacom might as well absorb them. how could a game stock tank so hard during the best year in the history of games?
PojoMofo @ Apr 25th 2008 6:17PM
bu,bu,bu... MK vs DC = Cash Cow!!
Rususeruru @ Apr 25th 2008 7:21PM
"strategically fits in with [Viacom's] overall plan."
a plan for world wide domination!... oh wait Midway, yeah that plan would be better with a bigger player.
fyreblazer @ Apr 25th 2008 8:07PM
*refrains from making obvious Booty jokes*
Squirrel3D @ Apr 25th 2008 9:07PM
*deep voice*
VIACOM!
ManekiNeko @ Apr 26th 2008 12:34AM
Dinka dinka dinka dinka... deeehn!
Tiptup300 @ Apr 25th 2008 10:04PM
Video Games Industry > movie industry
JAmerican @ Apr 26th 2008 9:17AM
VIACOM SUCKS! Looks like Midway is going to start acting like EA after such a merger.
zydeco @ Apr 26th 2008 4:39PM
Anyone remember ICOM Simulations? The one that became Viacom New Media? The one that was then shut down and everyone was let go?
Mr.ESC @ Apr 26th 2008 10:29PM
Well Viacom does suck but why they would be interested in Midway? they haven't developed a good game in years unless you count MK:A but for the fans it wasn't the best thing ever.