Mastiff promotes Major League Eating with record-breaking act of gluttony

by JC Fletcher on Apr 30th 2008 2:15PM

At a press event for Mastiff's virtual maw-filler Major League Eating: The Game, professional eater Tim Janus (the guy with the face paint in the screenshots) broke the world record for sushi-eating, devouring 141 pieces of sushi in six minutes. Imagine being a hapless member of the gaming press, walking into a normal game demo and ending up with a ringside seat for a guy cramming sushi into his mouth. We were a little taken aback by simply reading the press release today. If, for some reason, you'd like to see video of the momentous occasion, CNet recorded it.

This is easily the most disgusting thing done to promote a game since Acclaim's "Turok" baby-naming promotion. And it's not even that sushi is a disgusting food -- it's just not the kind of thing we'd want to see someone eat a lot of. Speaking of seeing a lot of things, be sure to feast on our newly updated gallery!

[Via press release]

Tags: major-league-eating, mastiff, minigames

Reader Comments (7)

"And it's not even that sushi is a disgusting food -- "
Whoah! Bold statement! Most people would hate you for saying that!

I'm not much of a fan for sushi, though... I actually have the "weakness" of not liking any seafood. (Yeah, a lot of people hate me for that... but hey, it just doesn't taste good to me)

I'm still not sure about getting the game though. I guess if I had spare money, I'd get it just to get it. But I don't have spare money. And I will never know when I will have such a mythical thing.

You know there are types of cooked sushi right? Just get California or cucumber rolls.

It's a disgusting game. It makes sense that it would have a disgusting promotion. I'm not sure who this game appeals to, but it is not me.

By the way, I love sushi.