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Reader Comments (25)

Posted: May 2nd 2008 11:17AM (Unverified) said

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WHAT THE HECK!?!?!
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Posted: May 2nd 2008 12:08PM R V said

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WHAT THE FUCK!?!?!
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Posted: May 2nd 2008 12:59PM Peter Moore said

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OH, JESUS CHRIST!!
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Posted: May 2nd 2008 6:09PM (Unverified) said

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Activision wants to be

NEW AND EXCITING.
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Posted: May 2nd 2008 11:19AM copa said

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In other news, Activision has announced they will be forming another organization, the Activision Software Association.

The ASA will be kind of like the ESA, but a little crappier.

They have already announced plans to form ASA:2 and ASA:3 later this year.

In 2009, we will be seeing seven new organizations, including ASA: Project 8 and ASA: Aerosmith.

Odd number ASA organizations will be put together by Treyarch to save money.
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Posted: May 2nd 2008 12:13PM loflyinjett said

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best post ever...
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Posted: May 2nd 2008 12:14PM (Unverified) said

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Gold.
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Posted: May 2nd 2008 3:22PM (Unverified) said

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MONEY!
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Posted: May 2nd 2008 11:21AM Duke said

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Whatever shall we do now? I feel so lost!

No, really, I don't care. Should I? They quit an industry trade organization - what's the big deal?
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Posted: May 2nd 2008 4:07PM (Unverified) said

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If you don't think the world's largest video game publisher pulling out of the trade organization that's the pre-eminent entity fighting censorship in gaming is significant, well, uh... I don't know what to say about that without hurling a petty insult.
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Posted: May 2nd 2008 5:34PM Duke said

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Well Dirk, I'm glad we agree that you having a hissy fit doesn't do anything for us.
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Posted: May 2nd 2008 11:21AM (Unverified) said

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And the Story unfolds.

Now we know why Activision Blizzrd won't be attending E3... Now we need to find out why.
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Posted: May 2nd 2008 11:31AM velocitystrike said

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I'm sure "industrys" wants an apostrophe.
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Posted: May 2nd 2008 11:47AM (Unverified) said

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My browser is displaying a Â’ character where it should be, wtf?
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Posted: May 2nd 2008 11:42AM Borzen said

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What is up with them, also this means Blizzard must do the same. NOOOOOOO!!!
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Posted: May 2nd 2008 11:46AM (Unverified) said

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Any idea as to why they did this?

Are they unhappy about ESA's work? Or is it about the membership fees?
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Posted: May 2nd 2008 12:11PM Kyrra said

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E3 isn't a big loss to Blizzard as they tend to run their own events as it is. But it does make you wonder why they decided to pull out.

Some more info on the ESA:
http://en.wikipedia.org/wiki/Entertainment_Software_Association
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Posted: May 2nd 2008 1:09PM dv8withn8 said

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Perhaps they feel the ESA no longer had their best interests in mind or were incapable of performing their duties.

I wonder though, the Wiki page says they support the ESRB but are they the same entity in the bigger picture?

If so, that means Activision would no longer have to support the ESRB's ratings system. But that would make it difficult to get their products into retail stores or advertise. Maybe they plan to sell direct or do digital distribution?

But most likely they think the ESA is incompetent and no longer wish to support them.
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Posted: May 2nd 2008 1:23PM Dolar said

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I think this marks the end of the ESA, and E3. The downsizing of the event, instead of going the other way making it a public event was a huge mistake on their parts. America needs a convention like the Toyko Game show, and no E for everyone is not it(but PAX is getting there...)

2 Days closed for media, 2 days open to all. It would be a damn goldmine.
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Posted: May 2nd 2008 2:06PM Wildside said

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so since they r out of the ESA, does this mean they wont making video games anymore?
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Posted: May 2nd 2008 2:23PM Trojan said

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Pretty weird decision. I wonder if Activision/Blizzard will continue to have ESRB ratings on their games. And if not, aren't there some states that have laws based on those ratings? What would happen to Activision/Blizzard game sales in those states. I'm curious to see what Activision says about this in the future.
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Posted: May 5th 2008 5:47PM (Unverified) said

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@ TrojanGuy - First of all, SC sucks.

Second - Might be due to your crappy education but, ESA != ESRB.

;) (All in good fun, go Bruins!)
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Posted: May 2nd 2008 2:56PM (Unverified) said

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You don't have to be an ESA member to get your games rated by the ESRB, so this doesn't affect their storefront presence at all.

The ESA does, however, get to set policy and stuff like that, so basically Activision and Vivendi are giving up their "vote" in those processes. Apparently they didn't feel like that privilege was worth the membership dues.

It'll be interesting to hear why, specifically, they decided to leave, but it won't really change anything.
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Posted: May 2nd 2008 7:57PM (Unverified) said

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I think I also read somewhere that the president (or should I say douche) of the ESA had a lot to do with it. He's been making some bad decisions, not making it worthwhile for some publishers to go to E3, and now even cancel their membership.

Moral of story, don't be a douche...
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Posted: May 4th 2008 12:04AM hvnlysoldr said

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Obviously Activendi broke ESA's numero uno rule:
No not talking about ESA. They're planning on making Call of Jack Thompson 4: World of GuitarShock
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