Kelly Thompson, Walmart.com's chief merchant, says the initial sales have been "extremely strong." Due to the fact that the system doesn't come out until a week after the holiday, Thompson recommends giving the $10 online gift card as a present. That's a great idea! We can see it now: "Hey mom, the passive-aggressive gift telling you that you're a fatty mcfat doesn't come for another week. Oh, in the meantime, here's a $10 gift card to Walmart.com." Somehow a nice brunch and flowers sounds like a better option.