EA finds comedy in Activision CEO's jab
Responding to Activision CEO Bobby Kotick's remarks that EA sucks the soul out of the studios it acquires, an EA representative counters that the company finds the comments comical. Speaking with Newsweek, EA's VP of Corporate Communications, Jeff Brown, says that employees at the company just laughed at the statement.
Brown points out how radically things have changed at the publisher in recent years, which claims to have put creative control back into the hands of development teams. He says whatever perception there is about EA -- both internal and external -- needs to evolve along with the company. A recent EA employment survey shows things are changing internally, but it's probably going to take a little longer for gamers to agree, especially with fears of how the "old EA" would more-likely-than-not screw up whatever franchises it would acquire in a Take-Two takeover.
[Via GameDaily]
Brown points out how radically things have changed at the publisher in recent years, which claims to have put creative control back into the hands of development teams. He says whatever perception there is about EA -- both internal and external -- needs to evolve along with the company. A recent EA employment survey shows things are changing internally, but it's probably going to take a little longer for gamers to agree, especially with fears of how the "old EA" would more-likely-than-not screw up whatever franchises it would acquire in a Take-Two takeover.
[Via GameDaily]











Reader Comments (Page 1 of 1)
peacebyanymeans (AKA: Moorio) @ May 5th 2008 3:36PM
If it's any consolation, I think Activision embodies the EA of 2004 than EA does today.
EA is starting to make some really cool games, and less money grabbing, well, for the most part (I'm looking at you, Battlefield: Bad Company).
FOXHOUND @ May 5th 2008 3:37PM
ea = galactus? :0
Myke @ May 5th 2008 4:06PM
LOL! +1
I hope Madden is good this year. If not, no biggie! I'll just save another $60 just like last year!!!
voodoo_craig @ May 5th 2008 3:38PM
Coming from the company that managed to drain the soul from the Guitar Hero series?
You can't have a GH game witho Freezepop!
The Artist formally known as Jesus @ May 5th 2008 3:50PM
or Clive Winston
Dr. @ May 5th 2008 6:10PM
Yeah. *sips from his Guitar Hero branded slurpee*
DBuck_Eye @ May 5th 2008 4:05PM
Yeah, that is the pot calling the kettle black if I have ever seen it.
Kodros @ May 5th 2008 4:18PM
You've seen a talking pot and kettle?
Jeff @ May 5th 2008 5:12PM
Honestly, I move on fast. Activision is a MUCH worse company than EA.
J @ May 5th 2008 5:25PM
EA is laughing because they're the ones doing the soul-sucking. Bwa ha ha ha haaaaaaa.
LAWL @ May 5th 2008 5:33PM
I still think EA is TEH EVILZ!
But activision aint a saint,it might be on the way to evilnez too.
Lijik @ May 5th 2008 6:35PM
On the way? Buddy, in a world where Guitar Hero: Aerosmith exists Activision is way past the hump of evil.
(Cue "I'm not your buddy, friend!" reply)
[.sm0ke.] @ May 5th 2008 6:41PM
I'm not your fwend, guy!
[.sm0ke.] @ May 5th 2008 6:38PM
Neversoft is the only studio I can think of that they've run into the ground.
Beenox just does ports to PC. Raven puts out some good stuff. Luxoflux, Shaba, Treyarch, and Toys For Bob are worthless. Vicarious Visions does good stuff on handhelds. Bizarre and Infinity Ward are brilliant.
lol wikipedia
ToRo @ May 6th 2008 12:17AM
@Lijik
I agree with you 100%. Activision wants to bring the Guitar hero franchise to the ground.
Guitar hero mobile
Guitar hero on tour
Guitar hero Aerosmith
Guitar Hero IV
That's 4 guitar hero titles in one year!!! Talk about soul sucking!
G0DM0D333 @ May 7th 2008 12:53AM
they can laugh once they stop making sports game clones every year and actually use the studios they acquire to put out some fresh content, at least in a way that can some what compete with activision's monster line up.