EA finds comedy in Activision CEO's jab

by Alexander Sliwinski { May 5th 2008 at 3:25PM }

Responding to Activision CEO Bobby Kotick's remarks that EA sucks the soul out of the studios it acquires, an EA representative counters that the company finds the comments comical. Speaking with Newsweek, EA's VP of Corporate Communications, Jeff Brown, says that employees at the company just laughed at the statement.

Brown points out how radically things have changed at the publisher in recent years, which claims to have put creative control back into the hands of development teams. He says whatever perception there is about EA -- both internal and external -- needs to evolve along with the company. A recent EA employment survey shows things are changing internally, but it's probably going to take a little longer for gamers to agree, especially with fears of how the "old EA" would more-likely-than-not screw up whatever franchises it would acquire in a Take-Two takeover.

[Via GameDaily]

Tags: activision, ea, kotick

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Reader Comments (Page 1 of 1)

peacebyanymeans (AKA: Moorio) @ May 5th 2008 3:36PM

If it's any consolation, I think Activision embodies the EA of 2004 than EA does today.

EA is starting to make some really cool games, and less money grabbing, well, for the most part (I'm looking at you, Battlefield: Bad Company).

FOXHOUND @ May 5th 2008 3:37PM

ea = galactus? :0

Myke @ May 5th 2008 4:06PM

LOL! +1

I hope Madden is good this year. If not, no biggie! I'll just save another $60 just like last year!!!

voodoo_craig @ May 5th 2008 3:38PM

Coming from the company that managed to drain the soul from the Guitar Hero series?

You can't have a GH game witho Freezepop!

The Artist formally known as Jesus @ May 5th 2008 3:50PM

or Clive Winston

Dr. @ May 5th 2008 6:10PM

Yeah. *sips from his Guitar Hero branded slurpee*

DBuck_Eye @ May 5th 2008 4:05PM

Yeah, that is the pot calling the kettle black if I have ever seen it.

Kodros @ May 5th 2008 4:18PM

You've seen a talking pot and kettle?

Jeff @ May 5th 2008 5:12PM

Honestly, I move on fast. Activision is a MUCH worse company than EA.

LAWL @ May 5th 2008 5:33PM

I still think EA is TEH EVILZ!
But activision aint a saint,it might be on the way to evilnez too.

Lijik @ May 5th 2008 6:35PM

On the way? Buddy, in a world where Guitar Hero: Aerosmith exists Activision is way past the hump of evil.

(Cue "I'm not your buddy, friend!" reply)

[.sm0ke.] @ May 5th 2008 6:41PM

I'm not your fwend, guy!

J @ May 5th 2008 5:25PM

EA is laughing because they're the ones doing the soul-sucking. Bwa ha ha ha haaaaaaa.

[.sm0ke.] @ May 5th 2008 6:38PM

Neversoft is the only studio I can think of that they've run into the ground.

Beenox just does ports to PC. Raven puts out some good stuff. Luxoflux, Shaba, Treyarch, and Toys For Bob are worthless. Vicarious Visions does good stuff on handhelds. Bizarre and Infinity Ward are brilliant.

lol wikipedia