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Joystiq

EA Sports unveils 'Freestyle' brand

by Alexander Sliwinski on May 6th 2008 9:30PM

EA launched a new sub-brand of its EA Sports division today called Freestyle. The division is designed to create games for a "more casual sports gaming audience." These titles will be created with buzzwords in mind like "playful, inclusive, casual and easy to pick up."

The first title releasing this September in this all-inclusive sports brand is the arcade-style boxing game with the family-friendly name FaceBreaker. Yup, there's no better title to launch a casual sports brand than a game called FaceBreaker. Because nothing says "playful, inclusive, casual and easy to pick up" than FaceBreaker.

[Via GameDaily]

Source

Tags: ea-sports, ea-sports-freestyle, freestyle

Reader Comments (42)

are you being sarcastic?

Electronic Arts was the best name they had. They need to use that again...

A+ writing, haha. FACEBREAKER.

Next EA Game: BALLSMASHER

I'VE GOT BALLS OF STEEL

With a logo that huge, we'll be luck to read what the name of the actual game is. Either that or it gets shrunk so small you can't read EA at the bottom.

I don't know how you can make a sports game more easy to pick up and play than madden. Even special people can play decently.

You're joking right? I think you're clueless if really you believe the latest Madden is actually 'pick up n play' to someone with no experience on the game.

You must blow bad at the game then cause it's so poorly designed on defense anyone can hop in and throw a 50 yard TD against another player.

I must blow bad at the game, too.

Because I've played Madden off and on since '92, and I found the latest iteration very inaccessible. The controls for that game are complex, and if you want to do offensive or defensive adjustments before the snap it takes a lot of practice to get things working the way you want.

Oh, I didn't know that's all you can do control wise in the game, guess I didn't know it was just a button masher game, using only a cuppla buttons.

If that's all a person can ever do in the game and be happy playing it, than sure, I guess it's a 'pick up n play' game.

Yeah, I only play my at my cousin's on holidays and I somehow manage to beat him at least 50% of the time. (And I have zero interest in / knowledge of football other than the basic rules.)

My super secret strategy:

1) Pick a high ranked team
2) Pick a play that looks cool
3) Pass the ball
4) Mash on the sprint button
5) TD
6) Go for the PAT

I'm still pondering why anyone would buy a Madden game year after year. Do you still buy Madden tmacairjordan, because I remember you complaining about how Nintendo puts out the same game time after time...

I must be below the level of retard then.

Give me Tecmo Bowl or even Cyberball instead.

I haven't bought madden since 04, but I've gameflyed 07 and 08 and it's still as easy to play as 04 was (without using vick the dick)

you are all dumb. it all depends on the difficulty level. on the easier 2 levels, everyone catches everything.

Facebreaker? What pinheads.

Look, I know Facebreaker sounds like a bad name for an accessible boxing game, but keep in mind that they almost went with Fisting.

I think it's a fine enough name, I don't see the problem, it is a boxing game after all.

Good lawd I hope you're joking about the 'fisting' thing...

Markez:
It's supposed to be a family game.

Imagine your mom saying "I'd like to play some facebreaker". Not gonna happen.

Where is EA advertising this anywhere as a family friendly game? Sure, Joystiq, makes a joke about it in this write up, but can you actually point to me where EA advertises this anywhere as a family friendly game? I'm actually interested.

And here comes the onslaught of people to tell us why this is a bad idea, just because they saw the word 'casual' in the sentence...

This is a terrible idea! They should never ever make a game for casual gamers!

And it begins....haha.

In before Bleu's obligatory "fuck EA" statement

I thought they already did this and called it EA BIG.

Pretty much.

Um, I don't think the SSX franchise is geared toward the 'casual' market...

"freestyle"

Very Reebok, very Peter Moore. I like it.

"facebreaker"

Very shit, very EA. I hate it.

Alright,how long till these becomes the biggest generator of shovelsportware ever?

Since its EA were talking about,and the casual stuff,and it probably involves the wii too.Seems like a winning formula.

Just give me my new SSX... not a gimped port.

yeh, whatever happened to EA BIG?

that was a pretty cool concept ( that EA ran into ground with sequel after sequel)

guess i just answered my own question...

Lets throw in a kickin' game and call it "nutcracker".

Does this mean that we're magically going to have even EASIER sport games?

PRESS A FOR EVERYTHING.

what did i tell you guys? Nintendonald's and their success with DS and Wii is slowly but surely ruining this great industry.

its simple as this: the more casual games that are made, the less hardcore games are made, which will lead to less quality hardcore games over time due to the law of averages.

Iwata has brainwashed you sheep with his clever keynotes and ad campaigns. fuck non-gamers/casual gamers if they dont see the beauty of hardcore games and proper controllers. we shouldnt need to cater to them when they dont even like the hardcore games we have been playing since the beginning of this industry.

I'll be laughing when these games comes to PS3.

come*

What the hell is a nintendonald? I gotta know it's been bugging me for a while.

Wait! Does anyone else realize that this game will come under the title: EA Sports Freestyle Facebreaker O_O ... perhaps this is a joke, no?... Peter Moore's done it again!

Will it be FaceBreaker or FaceBreaker 08, so next year they can change like 5 things and call it FaceBreaker09?

I don't mind the name - it's very suitable to the look/feel/style of the game and gameplay. Wait till you try it (I had an opportunity to do so recently) - I was doubled over laughing it was so much fun.

Facebreaker for their first title.Next is Wrestling: Backbreaker

EA doesn't really make bad games...they just ruin the good one's by using their cut, copy and paste method. Need For Speed, NBA Street and Def Jam all started out as good games but the luster dies down after you tricked out your Cobalt SS for 20th time.

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EA Sports unveils 'Freestyle' brand

Reader Comments (42)

Posted: May 6th 2008 9:34PM ArtificeDrake formerly known as said

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