EA Sports unveils 'Freestyle' brand
by Alexander Sliwinski 
on May 6th 2008 9:30PM
EA launched a new sub-brand of its EA Sports division today called
Freestyle. The division is designed to create games for a "more casual sports gaming audience." These titles will be created with buzzwords in mind like "playful, inclusive, casual and easy to pick up."
The first title releasing this September in this all-inclusive sports brand is the arcade-style boxing game with the family-friendly name
FaceBreaker. Yup, there's no better title to launch a casual sports brand than a game called
FaceBreaker. Because nothing says "playful, inclusive, casual and easy to pick up" than
FaceBreaker.
[Via
GameDaily]
