EA Sports unveils 'Freestyle' brand

EA launched a new sub-brand of its EA Sports division today called Freestyle. The division is designed to create games for a "more casual sports gaming audience." These titles will be created with buzzwords in mind like "playful, inclusive, casual and easy to pick up."

The first title releasing this September in this all-inclusive sports brand is the arcade-style boxing game with the family-friendly name FaceBreaker. Yup, there's no better title to launch a casual sports brand than a game called FaceBreaker. Because nothing says "playful, inclusive, casual and easy to pick up" than FaceBreaker.

[Via GameDaily]