THQ gets rights to new Marvel brand
We're not sure if you've heard (you're not really the target demographic, after all) but Marvel is creating a new kid-friendly brand called the Marvel Super Hero Squad that will put (adorable) heroes like Iron Man, Hulk, Wolverine, Thor, Fantastic Four and Captain America into "Super Hero City" and pit them against (adorable) villains like Doctor Doom, Loki, etc.
Not only will the Squad's media assault be waged in cartoon and action figure form, they'll also be making the trek into video games, an expedition that THQ announced this morning that it would be heading up. We don't know if the characters that other companies (like Sega) have rights to will appear or if their deals are exclusive, but luckily for hero-loving tots everywhere, we know all questions will be answered when the game is released (we're betting on multiple formats) next year.
Not only will the Squad's media assault be waged in cartoon and action figure form, they'll also be making the trek into video games, an expedition that THQ announced this morning that it would be heading up. We don't know if the characters that other companies (like Sega) have rights to will appear or if their deals are exclusive, but luckily for hero-loving tots everywhere, we know all questions will be answered when the game is released (we're betting on multiple formats) next year.











Reader Comments (Page 1 of 1)
C.A. @ May 8th 2008 9:02AM
Hulk's face on that picture makes me want to kill myself.
Having an angry kid hulk would be okay, it could teach kids about proper anger management. The kind you need when you grow up and see childhood heroes raped for money....
GRANTED @ May 8th 2008 9:04AM
that super squad looks super gay
Wubbytoes @ May 8th 2008 9:11AM
That smiling little Hulk is pretty disturbing.
theKovenant @ May 8th 2008 9:35AM
If you think the hulk looks weird, go check out Galactus
and the Sentinel. (http://images.entertainmentearth.com/%5CAUTOIMAGES%5CHMV78159Alg.jpg)
My friend works at a toy store and they've had these on sale for months, and at a pretty reasonable price too.
Gavin @ May 8th 2008 9:30AM
The brand of toys itself isn't new as this Joystiq write-up implies. They have actually been out for many years now...only the video game tie-in is actually new. The toy line has been around for almost a decade, actually. I've got a stunted little Captain America figure sitting up on my desk right now even as I type this.
FOXHOUND @ May 8th 2008 9:39AM
Actually, I do have to give kudos to those CG animated shorts hosted on the Marvel Kids site. Especially the Iron Man ones. I wouldn't mind seeing a light hearted series of that, if they could retain that quality.
"Tony Stark makes you feel...
He’s a cool exec with a heart of steel!
As Iron Man, all jets ablaze,
He’s fighting and smiting with repulsor rays!
Amazing armor! That’s Iron Man!
A blazing power! That’s Iron Man!"
Sir Fidlious Wong (Zeon Defense Force) @ May 8th 2008 9:41AM
You see? You bastards! You HAD to make Lego Star Wars successful! This is on YOUR HEADS!
*hides his copy of Lego Star Wars*
kbomb1upc @ May 8th 2008 9:52AM
Why must they ruin Marvel... Why not go and screw up DC or something...
P.S. Why does everyone only have four fingers? You can't do the Spiderman pose with four fingers...
PojoMofo @ May 8th 2008 10:04AM
Midway is already working on screwing up the DC license.
And you get a +1 for being dead-on about the 4-finger spidey
Freelancepimp @ May 8th 2008 10:05AM
HULK HUUGGGG! Nah,it just doesn't have that same feel to it.
Zsavior @ May 8th 2008 10:18AM
Stan Lee: "Hey True Believer did you ever wish to see the size of your Favorite hero's DONG! Or see the Tightness of your favorite scantly clad Heroine's snatch spreed Eagle for your Amusement!"
Crowd: "WOW YEA!!!!"
Stan LEE: "Well Now you Can with the NEW Marvel WHORED OUT Collection! We've taken some of your favorites.....By favorites we mean who ever we intend on making a movie about right now, and stripped them naked. See Tony Stark with an Iron Dill, See Spider man give Mary Jane the Spider-man. This limited time collection is for he true believer and marvel fan/anybody who just saw the movies and now considers themselves experts on these heroes, in all of us."
Not really cause of these toys mainly cause in the Marvel world now it is a popularity contest and your whole story can be rewritten depending on your new found audience. One minute your an upstanding hero next minute your in marvel Ultimates getting bitch smacked by wolverine, for no apparent reason other than you aren't liked any more. I am just using toys as excuse, I am ashamed, bad geek.
SBrooks1 @ May 8th 2008 1:24PM
I used to collect these. It's funny because all the characters have smiles on their faces; even the villains. :)
ThornedVenom (Harley Quinn Defense Force) @ May 8th 2008 4:31PM
No.