With a number of names skipping out on this summer's E3, not to mention heavyweights Activision and Vivendi Games disavowing themselves of the ESA altogether, Gamecock sent word that its Grand Poobah Mike Wilson plans to step in to "right the ship" by announcing his candidacy for president of the Entertainment Software Association. The news, which was sent our way by Gamecock this weekend, included notice that the former GodGames co-founder plans to run on a platform of "bringing the fun back to the gaming industry."

While details remain light, the exec expects to announce more of his plans in the weeks leading up E3 (an event we all donned black to help Gamecock bury last year). The re-imagined conference will take place the week of July 15, during which both Wilson and Gamecock proper will run a campaign headquarters at L.A.'s Hotel Figueroa.

According to Gamecock, the location will be open to anyone and everyone in the public to drop in and play games -- no invitation necessary. We're on the fence as to if we're supposed to take this announcement seriously, or if this is just another grab for attention by the indie publisher, though either way Gamecock's track record promises that the end result will be strange.

[Via press release]