This might be hard to spot. Click on the image above to see a still frame from a recently released PS3 ad. It goes over all the features of the PS3, such as being able to shop on the PLAYSTATION Store. But look very carefully in the back. This picture of the Store features icons from various TV networks, such as NBC, Cartoon Network, HBO and the CW.
Sony has said time and time again that they're interested in delivering video content on the Store. Could this be an indication of what's to come? (Xbox Live Video Marketplace currently offers videos from all of these content providers.) Or, is this an overenthusiastic mock-up?