NSFW: Austrian PS3 ad replaces penis with thumb

There's a saying that all advertising is good advertising. Perhaps this example will prove to be true. This Australian Austrian ad for PS3 uses a nude man whose penis has been replaced by a thumb. The imagery is clearly NSFW so we can't put it on our site, but you can check it out at Ads of the World (if you so choose).

Perhaps the image is so provocative that the tiny "PLAYSTATION 3" text at the bottom will be seared into our minds. We don't know exactly how this ad would be effective, but that's for the folks at TBWA\Wien to explain to SCEE.

[Via Gizmodo]

Update: Austrian, not Australian. Whoops.