No WoW causes Vivendi Q1 sales to drop 24%
Vivendi Games, soon to merge with Activision and become the goliath Activision Blizzard, saw its sales fall 24% from Q1 last year, thanks to the lack of a World of Warcraft expansion. The percentage may be down, but the money still flows like an Azerothian river, with Blizzard contributing €192 million of Vivendi's €221 million in sales this quarter. Vivendi also announced that WoW added another 700,000 players and the Sierra divisions performed "slightly higher" than last year.
With Vivendi expecting the next WoW expansion, Wrath of the Lich King, sometime later in 2008, we'll plan on a Naaru size jolt to Activision Blizzard's cash flow at that time. For now, Vivendi will just have to enjoy the disgusting amounts of cash it gets from WoW, instead of the nauseating amounts Activision Blizzard will make from the WotLK release.
With Vivendi expecting the next WoW expansion, Wrath of the Lich King, sometime later in 2008, we'll plan on a Naaru size jolt to Activision Blizzard's cash flow at that time. For now, Vivendi will just have to enjoy the disgusting amounts of cash it gets from WoW, instead of the nauseating amounts Activision Blizzard will make from the WotLK release.












Reader Comments (Page 1 of 1)
Michael @ May 14th 2008 6:41PM
hi
colin @ May 14th 2008 6:46PM
hey buddy
Mike @ May 14th 2008 6:49PM
Hello
Are you taking a reality break from WoW to read about WoW?
LAWL @ May 14th 2008 7:28PM
were R starcraft2 plz?
PojoMofo @ May 15th 2008 10:14AM
How much freakin money is Actiblizzard gonna pull in this Q4 with both the new WOW expansion and SC2??? Nintendo type money.
Zsavior @ May 14th 2008 7:17PM
This really isn't surprising news, the thing is from here on out WOW is going to have a hard time. I know people that have been playing Conan and they liked it alot. Blizz is really pushing this expansion when really there is nothing new to it, they are trying to draw WOW out a bit rather than really adding to it.
But that is my opinion.
chispito @ May 14th 2008 7:46PM
You completely missed the point of the article. Subscribers are *up* from last year, it's just that the sales of BC pushed the total earnings much higher than the expansion-less first quarter this year.
DangerMouse @ May 14th 2008 10:32PM
/pizza
/sellvivendistock
/pizza
Jack Spicer @ May 14th 2008 11:40PM
I doubt the expansion will be out before January 09.