It's no wonder Sonic is looking blue these days (har har). Sega Sammy has reported a ¥52.47 billion (US $501 million) loss in its fiscal year 2008, with sales of ¥458.98b (US $4.38b). Comparatively, the company posted ¥43.46b net income (¥95.93b difference) with ¥528.4b in sales (¥69.4b difference) in fiscal year 2007.
According to GameDaily, Sega's entertainment group will be cutting 400 jobs and close 110 facilities. The company is predicting that fiscal year 2009, which ends in March 2009, will see a net income of ¥5b with sales of ¥470b.
Reader Comments (17)
Posted: May 14th 2008 2:24PM FrankTheCrank said
Fall from grace.
What happened Sega? Where did it all go wrong? Genesis was so great, but then Sega CD, which wasn't so bad, but then 32X...trying to pimp the Genesis out for wayyyy too long. And then Saturn....lack of third party sealed that up. But alas, a chance, Dreamcast! Doh!..is that Sony with another station ma-thingy?
RIP SEGA....maybe you will comeback someday.
*sniff, sniff
What happened Sega? Where did it all go wrong? Genesis was so great, but then Sega CD, which wasn't so bad, but then 32X...trying to pimp the Genesis out for wayyyy too long. And then Saturn....lack of third party sealed that up. But alas, a chance, Dreamcast! Doh!..is that Sony with another station ma-thingy?
RIP SEGA....maybe you will comeback someday.
*sniff, sniff
Posted: May 14th 2008 2:33PM (Unverified) said
¥52.47 billion (US $501 million) loss???
If SEGA didn't have it in the first place how can it be a loss??? If they first acquired it THEN someone took it you could call that a loss. Saying you lost something you never had seems a bit conceited to me.
If SEGA didn't have it in the first place how can it be a loss??? If they first acquired it THEN someone took it you could call that a loss. Saying you lost something you never had seems a bit conceited to me.
Posted: May 14th 2008 4:15PM In A World said
What are you talking about? They had money and they lost some. It's not rocket science. Oh and yes it *IS* possible to lose money you don't have; it's called debt.
Reply
Posted: May 14th 2008 2:32PM (Unverified) said
they have more than 110 facilities?
Posted: May 14th 2008 2:33PM Nigeria said
Sega are still doing alright, it's the downturn in Sammy's pachinko machines that are the main problem. There was an article about it 6-8 weeks ago, I believe.
Sega will never die!
Sega will never die!
Posted: May 14th 2008 2:38PM Revving Injuns said
It sounds like a good time for SEGA to bring out a new new system (I wish). I still play my DreamCast from time to time.
Posted: May 14th 2008 2:40PM Esat Dedezade said
Sonic the Hedgehog. My first introduction to the gaming world. The memories, oh the memories.
How I weep for thee Sonic.
I hope that you will retain the
glories of your speedy past.
May your rings never leave you
and may every bonus level zone grant you
an emerald.
How I weep for thee Sonic.
I hope that you will retain the
glories of your speedy past.
May your rings never leave you
and may every bonus level zone grant you
an emerald.
Posted: May 14th 2008 2:47PM Esat Dedezade said
Just noticed an error. 'retain' should be 'regain'.
You cannot retain something that you have lost...
:(
Reply
You cannot retain something that you have lost...
:(
Posted: May 14th 2008 3:03PM (Unverified) said
I can't say I feel bad for them. Their lack of effort has caught up to them.
I would like to see a great Sonic game before I die though.
I would like to see a great Sonic game before I die though.
Posted: May 14th 2008 3:25PM Spunky Monkey 190906 said
I've been sacked?!?!
Posted: May 14th 2008 9:05PM (Unverified) said
Why do you people keep wishing Sega would bring out a new console? Look at how 3rd parties embraced the Dreamcast and Sega's dumb decisions. That's why you'll never....eeeeeeever...see a Sega console ever agian.
The only way Sega is gonna get back the cash they lost is that they gotta make Sonic Unleashed the solution to all these bad sonic games.
The only way Sega is gonna get back the cash they lost is that they gotta make Sonic Unleashed the solution to all these bad sonic games.
Posted: May 14th 2008 6:09PM (Unverified) said
They need to make another Daytona USA game and I'll singlehandedly fix their money problems. ^_^
Posted: May 14th 2008 6:40PM CubeGuy said
Wait... 110 facilities and 400 workers?
So there's less than 4 people working at each location? =U
So there's less than 4 people working at each location? =U
Posted: May 14th 2008 7:12PM Mr Khan said
Come on, Nintendo. You print money; help 'em out
An acquisition would be a dream come true
An acquisition would be a dream come true
Posted: May 15th 2008 5:26AM BurntMeatloaf said
I've never understood how Sammy could make a sustainable business in glorified Galton boxes, anyway. Have you ever seen one of those machines in action?
The only Sammy USA game I've ever seen was Big Game Hunting or something like that, and it royally sucked.
The only Sammy USA game I've ever seen was Big Game Hunting or something like that, and it royally sucked.
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