Mattrick's exact words were, "History has shown us that the first company to reach ten million in console sales wins the generation battle. We are uniquely positioned to set a new benchmark for the industry."
Nintendo's response: "Oh no he didn't," followed by some snapping and a "talk to the hand" gesture.
In all seriousness, Nintendo replied to the comment in a more subtle manner. The company just released a press release to gloat over its success in April's NPD, casually stating in the process that over 9.5 million Wiis have sold in the U.S. In case you haven't noticed, 9.5 and 10 million aren't all that far apart, so Nintendo is trying to stop Microsoft from marking its proverbial territory just yet. Since the Wii outsold Microsoft's system 4:1 last month, many analysts are even predicting that the little white console will overtake the 360 some time soon.
So, which PR tactic do you enjoy more? The in-your-face, Mattrick approach, or the subtle "by the way, we're right behind you" statement from Nintendo?
[Via press release]