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Casual games cost marketing moolah, Ubisoft says

Contrary to popular belief, the word "casual" doesn't necessarily mean "cheap" when it comes to video games. At least, that's what Ubisoft's Laurent Detoc thinks. According to him, the cost of games like the Petz and My Coach series isn't in the development, but rather in the marketing.

Speaking to the San Francisco Chronicle, Ubisoft North American president Detoc stated that casual games have been a large part of the company's recent success, due in part to the low development costs associated with the genre. Of course, he states that there's still a sizable cost involved, owing to the marketing push required to get the games noticed in the retail market. Apparently there's no such thing as a free meal, after all.

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